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FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

Housing Wire

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. As the campaigns and team mature, insights gained will inform our growth strategy and investments for a digital-first channel next year and beyond,” Sieffert said.

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New executive leaders at FOA to focus on ‘modernizing’ tech, customer experience

Housing Wire

Top five reverse mortgage lender Finance of America (FOA) announced on Tuesday the hiring of two new executive leaders to modernize the companys digital and customer experience strategies. ” Sieffert previously indicated that a renewed effort around digital processes at the company would be a priority for 2025.

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FHA proposal would modernize communications with defaulted borrowers

Housing Wire

The Federal Housing Administration (FHA) on Wednesday published a new proposed Mortgagee Letter (ML) that offers an early look at policies designed to expand contact options with mortgage borrowers who are in default. Published on FHA’s Single Family Drafting Table — an online portal where proposed U.S.

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Mortgage Digitalization 2.0: Moving Beyond Integrations

Appraisal Buzz

In the modern mortgage industry, lenders are not just setting themselves apart on who has the best Super Bowl ad or the biggest branch footprint, but increasingly also on their approach to technology. However, transitioning to a more modern, modular strategy has proven to be difficult and complex.

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A loan officer’s ultimate guide to appraisal modernization

Housing Wire

However, a year after the GSEs announced new appraisal modernization solutions, as they’re more widely adopted, questions arise. A look into GSE appraisal modernization efforts The GSEs have each offered appraisal waivers on eligible loans for several years. How do the solutions work? Why do we need them? But you already know this.

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Clear Capital’s Kenon Chen on appraisal modernization

Housing Wire

Editor in Chief Sarah Wheeler sat down with Kenon Chen, executive vice president of strategy and growth at Clear Capital , to talk about appraisal modernization and how technology is just part of the solution. Most lenders’ loan origination systems are not designed to do that, for collateral especially.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

One of the easiest and most cost-effective ways to stay top-of-mind with clients and prospects is by consistently delivering value in an informative, helpful real estate newsletter. Content: Agents can include any combination of data and information. So, where do you start?