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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

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A growing Fannie Mae “blacklist” is paralyzing home sales

Housing Wire

The downside is that many of those pared-down policies dont meet Fannie and Freddie Macs standards Insurers and regulators agree that climate risks could threaten mortgage borrowers creditworthiness and wallets, with soaring premiums and sticker shock leading to dropped deals in weather-event-stricken states.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines. Lets dive in! Summary What is a real estate newsletter?

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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

From tech-forward tools to smart follow-up strategies, there’s a sign-in solution here that can help you grow your business and build valuable connections with buyers. QR code open house sign-in tools QR codes are becoming increasingly popular for a tech-friendly and contactless sign-in process. Visit Real Geeks 4.

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12 real estate thank you note templates to dazzle your clients

Housing Wire

Real estate thank you notes are an easy, underutilized tool in the real estate world. Ive used thank you notes in my business for over a decade and even received referrals from people Ive met at networking events because they were so impressed by my immediate follow-up notes! Thank you and your team for organizing such a great event.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

This process can include a variety of strategies and methods, such as cold calling, direct mail campaigns, online advertising, social media marketing, community engagement, and networking events. Lead generation website Creating and maintaining a website designed for lead generation is critical in digital real estate prospecting.

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Home equity access: How Finance of America bolsters the market with home equity products

Housing Wire

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. HW: Can you talk a bit about how equity can be a proactive financing tool? As a result, older citizens are tapping into their retirement savings to cover costs—if they have it.

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