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Freddie Mac rolls out down payment assistance tool

Housing Wire

Freddie Mac is rolling out a free tool for lenders, DPA One, that matches borrowers with down payment assistance programs across the country. The new tool allows lenders and housing counselors to enter client eligibility parameters, download results and compare up to three programs side by side to make quicker lending decisions.

Tools 489
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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Lead generation website Creating and maintaining a website designed for lead generation is critical in digital real estate prospecting. An effective website should have a clean, professional design with intuitive navigation to allow visitors to easily access the information they need.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters. It’s an effective strategy to add to (and amplify) your other prospecting activities.

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Zurple Review: Features, pricing & alternatives

Housing Wire

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. After that, the base package price of $309 per month for a single user gets you the CRM and IDX website and automated email, SMS, and social media lead nurturing tools.

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Buyer agent representation: Why it matters and how you can help

Housing Wire

To answer this question, Realtor.com created and launched a campaign designed to educate homebuyers and rally the industry behind this important and necessary cause. The first of Realtor.com’s two-part campaign, launched in April, was a success, racking up nearly 40 million impressions and 20,000 downloads of their agent toolkit.

Buyers 381
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Market Leaders advanced newsletter automation tool can help. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines. Lets dive in!

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Best real estate apps for agents in 2024

Housing Wire

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.