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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

Its important to communicate to your sellers the value of home staging for real estate by taking out the personalization of the home while keeping the home’s personality and what makes it unique. Pro Tip If theres a pool or outdoor water feature, be sure the seller turns it on during showings.

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The best real estate closing gifts for 2025

Housing Wire

We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. You might opt for a more upscale gift for your luxury home seller and choose something lasting for the first-time home buyer (Note: they may become a luxury client later in life!).

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2024 is not the year to cut corners on staging — here’s why

Housing Wire

While most Realtors will die on the hill that staging should never be cut out of the home selling strategy, this year it’s even more important. After the 30-day mark it’s up to the sellers if they want to keep paying for the staging but typically if the home is priced correctly, it will sell in the first 30 days in most markets.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

According to a 2022 tech survey conducted by the National Association of Realtors ® (NAR), a growing number of real estate agents attest to social media’s positive impact on their business. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Incorporate holiday colors, decorations and imagery related to the specific occasion. Use specific language for buyers vs. sellers Real estate postcards should speak directly to your audience’s needs and interests. Keep in mind that not everyone on your contact list may celebrate the same holidays.

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Ideal for realtors looking for functionality without a big price tag.