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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Incorporate holiday colors, decorations and imagery related to the specific occasion. These postcards are strategically sent out before a scheduled open house event, typically a week or so in advance. Make sure your open house postcards are visually appealing, showcasing high-quality images of the property.

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9 savvy strategies to get more real estate referrals

Housing Wire

A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes.

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2024 is not the year to cut corners on staging — here’s why

Housing Wire

Additionally, an open house and the majority of showings will be in the first 30 days. After the 30-day mark it’s up to the sellers if they want to keep paying for the staging but typically if the home is priced correctly, it will sell in the first 30 days in most markets.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people. It’s also important to include the details of the open house in the photo in addition to your caption.

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. Its OpenHouses app is great for grabbing contact info at open houses and other live events, making follow-ups a breeze afterward. Offer ancillary services Start a home staging service Ever wondered how to find more home sellers?

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2022 Home Design Trends to Keep an Eye On

McKissock

Showcase Comfort and Versatility at Your Next Open House. Typically, open house staging implies stark, neutral furnishings and decor that are often moved from one open house to the next. Here’s how real estate agents can use these trends to their advantage in the field.

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