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2024 is not the year to cut corners on staging — here’s why

Housing Wire

Additionally, an open house and the majority of showings will be in the first 30 days. After the 30-day mark it’s up to the sellers if they want to keep paying for the staging but typically if the home is priced correctly, it will sell in the first 30 days in most markets.

Realtors 459
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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people. It’s also important to include the details of the open house in the photo in addition to your caption.

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Selling this spring? 12 ways to use Easter decor to attract buyers

Cornerstone

Spring also brings major holidays like Easter, giving sellers the chance to decorate for the season and set themselves apart. The past year has been unprecedented for the housing market. Mortgage rates reached new lows multiple times, and buyers took advantage of this surge in affordability by snapping up available houses.

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Joselin Malkhasian & Nicole Vermillion quoted in recent Boston Globe article

Lamacchia Realty

Discussing the topic of interest rates, Nicole Vermillion out of our Lamacchia Realty Braintree Office says, “ I think the rates trending downward will encourage some sellers who’ve been sitting on a 2.75 Sellers that aren’t restricted by time restraints are probably going to wait for the spring. … It’s great for buyers.”

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. Its OpenHouses app is great for grabbing contact info at open houses and other live events, making follow-ups a breeze afterward. Offer ancillary services Start a home staging service Ever wondered how to find more home sellers?

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9 savvy strategies to get more real estate referrals

Housing Wire

A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes.