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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From luxury property tours to laugh-out-loud real estate memes, these 21 agents and influencers bring the best of the industry right to your phone. Whether you’re an agent, a real estate investor or just love stunning homes, these real estate Instagram accounts are a must-follow.

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

Whether you’re looking to start a career in real estate, already have one or are involved in real estate transactions, you may find yourself wondering about industry terminology and job titles. So, let’s start with the basics: What is a real estate broker vs. an agent? Summary What is a real estate agent?

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

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From bartender to $463k GCI in two years of cold calling

Housing Wire

He was a bartender who started his real estate career in a market that was brand new to him. Despite the odds being almost comically stacked against him, Brandon cleared a little over $200,000 in gross commission income (GCI) in his first year in real estate. But Brandon Halperin had neither. He didnt know a soul.

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). Market homes to market yourself Ideally, your open house should showcase a property with a lot of natural foot traffic in your desired farm area.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. Visit Market Leader 2.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.