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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 445
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11 real estate social media marketing strategies that actually work

Housing Wire

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. Prioritize reputation over reach The key to successful social media marketing is to build meaningful connections with people in your farm area who want to buy or sell real estate.

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When is a buyer contract required? At showings — but not open houses

Inman

The National Association of Realtors' proposed settlement agreement requires brokers and agents to sign contracts with buyers they're "working with." But what exactly does that mean?

Contracts 185
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The housing market faced uncertainty in March, but now ‘it’s a circus’

Housing Wire

The housing market faced a lot of uncertainty when COVID-19 caused the real estate industry to pause under shut-downs, but low interest rates and the desire for more space has turned this year into a boom time for real estate agents. Lovern was actually on maternity leave at that time when open houses and contracts were paused. “In

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NAR clarifies details on buyer broker agreements

Housing Wire

NAR recently published an FAQ page related to the settlement agreement where it clarifies that the phrase “working with” is meant to “distinguish MLS participants who provide brokerage services to a buyer from MLS participants who simply market their services or just talk to a buyer.”

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. Its the perfect inspiration for agents looking to level-up their branding and marketing. Her Instagram is full of anecdotes that are as heartfelt as they are insightful.