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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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Keller Williams launches online real estate course

Housing Wire

Keller Williams Realty has partnered exclusively with the online learning platform Coursera to offer a comprehensive introduction to the business of real estate. Dubbed the KW Real Estate Agent Professional certificate, the program will give participants a head start in the real estate industry.

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Real estate tech roundup: CoStar buys Homesnap

Housing Wire

Over the weekend, CoStar Group announced that it has agreed to acquire real estate tech company Homesnap. Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We

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Keller Williams launches AI-powered real estate assistant

Housing Wire

Keller Williams Realty has launched a real estate assistant that is powered by generative artificial intelligence (AI) and is trained on the company’s proprietary models, systems, books and training resources. “We

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From luxury property tours to laugh-out-loud real estate memes, these 21 agents and influencers bring the best of the industry right to your phone. Whether you’re an agent, a real estate investor or just love stunning homes, these real estate Instagram accounts are a must-follow.

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Top agents boomerang back to Coldwell Banker Realty

Housing Wire

A pair of top-producing agents are returning to Coldwell Banker Realty. Walsh departed Coldwell Banker Realty in April 2024 to join Lamacchia Realty , but she recently made the decision to return. Walsh cited Coldwell Banker Realty’s marketing programs as one of the reasons for her return.

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Lamacchia Realty acquires family brokerage of NAR President Kevin Sears

Housing Wire

Lamacchia Realty is expanding its presence in the Pioneer Valley region of Massachusetts. On Monday, the independent brokerage announced that it had acquired Springfield, Massachusetts-based Sears Real Estate.

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