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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 433
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JPAR’s Jessica Conrad on seller consultations and how agents can demonstrate value

Housing Wire

She also explores JPAR’s agent training and resource efforts. Conrad shares that she leads conversations to educate sellers on the changes based on her research and training provided by JPAR. She then takes Velt through the rest of her script and offers a few insights into effectively communicating with clients.

Sellers 448
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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

Braheem, former co-founder of Loan Toolbox — an online resource for training, tools, support and coaching — launched The Loan Atlas, a mortgage coaching platform, earlier this year with mortgage executives and top loan officers joining as faculty members. “Our So, kind of like a turnkey kit to get in front of a one-to-many type situation.”

Mortgage 435
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Real estate agents prepare for their own Olympics — the navigation of business practice changes

Housing Wire

have been busy training and preparing to be ready for Aug. In only a matter of weeks, real estate professionals nationwide will find out whether their training has paid off. VantHof has spent several months training to prepare for the business practice changes. Like the athletes in Paris, Realtors and brokers across the U.S.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

During these meetings, you can explore how agents might better utilize the brokerage’s resources — be it marketing support, technology tools or training modules — to maximize their independent initiatives. This cyclical nature can take a significant emotional toll on agents, making burnout a real and present danger.

Agents 468
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Opinion: How real estate brokers can overcome the profitability problem

Housing Wire

However, the real estate industry is renowned for its resilience, and this problem presents an opportunity for innovation. For many brokers, the ideal solution would be a platform that seamlessly integrates everything an individual agent needs: transaction management, marketing assistance, lead generation , and training.

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In defense of the individual real estate agent

Housing Wire

Bob takes a huge amount of pride in the presentation and marketing of a property, and he works with clients personally from the pre-listing stage all the way through to the closing. He keeps his clients fully informed on listing and market activity throughout the process. To get more clients. Not in a million years.