Housing Wire

APRIL 30, 2024

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. But if the agent is representing both the buyer and the seller in the transaction — also known as dual agency — a written buyer broker agreement is needed.

Buyers 488

Buyers Open Houses Sellers Agents 488

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Host open houses for other agents When you have your own listings, absolutely do your own open houses.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

APRIL 22, 2024

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners.

Real Estate 462

Real Estate Open Houses Brokerage Real Estate Agent 462

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

MAY 16, 2024

The new feature harnesses the capabilities of multimodal artificial intelligence to instantly analyze and summarize complex property documents, including inspection reports, appraisals and seller disclosures. It can also help agents clearly communicate their unique value and services to homebuyers, sellers and others.

Real Estate Agent 460

Real Estate Agent Real Estate Brokerage Sellers 460

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 434

Tools Real Estate Agent Real Estate Open Houses 434

Housing Wire

NOVEMBER 21, 2024

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

JANUARY 6, 2021

Since COVID-19 has enforced more restrictions on open houses, Redfin allows buyers to unlock the door of most RedfinNow listings via the Redfin app and self-tour seven days a week from 8 a.m. We let sellers choose their closing date, so they have the money to complete their purchase and only have to move once.”

Housing Market 479

Housing Market Marketing Open Houses Sellers 479

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. estate lead generation and client conversion.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

AUGUST 14, 2024

Denver-based Realtor Bret Weinstein took on a client whose house had been on the market for 60 days. This gave sellers the upper hand, but the market has turned in recent months. The loss of population has softened housing demand, as has the rapid rise in mortgage rates that began in the spring of 2022. year over year.

Buyers 468

Buyers Housing Market Marketing Sellers 468

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

DECEMBER 5, 2024

How do you stand out in a crowded digital space while leveraging technology to attract and serve clients more effectively? This article will explore why referrals are losing ground, what todays clients expect, and the steps you can take to stay ahead in a digital-first industry.

Agents 370

Agents Real Estate Agent Real Estate Clients 370

Housing Wire

JULY 8, 2024

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. These sellers were on the market with another agent before and could not sell. This is [name] with [brokerage].

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 464

Real Estate Agents Open Houses Tools 464

Housing Wire

JANUARY 29, 2024

I pay for the first month of staging for my clients. Additionally, an open house and the majority of showings will be in the first 30 days. Overall, in 2024, cutting corners on staging is a risk that sellers cannot afford to take. As a listing agent , I pay for both a staging consultation and staging items as needed.

Realtors 459

Realtors Buyers Decorating Agents 459

Housing Wire

NOVEMBER 1, 2023

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

Open Houses 497

Open Houses Brokerage Agents Realtors 497

Housing Wire

OCTOBER 13, 2023

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

NOVEMBER 1, 2024

Real estate agents and real estate brokers are both licensed real estate professionals who can assist buyers and sellers, but you should be aware of some key differences and state-specific distinctions. A real estate agent is a licensed professional who represents buyers or sellers in real estate transactions. Let’s dive in!

Real Estate 448

Real Estate Real Estate Agent Agents Brokerage 448

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Real Estate 396

Real Estate Clients Tools Sellers 396

Housing Wire

MARCH 15, 2024

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.

Buyers 514

Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

JANUARY 10, 2024

Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. Add the clients’ names and the date of their closing. By incorporating the principles of Giftology , real estate professionals can enhance the overall client experience.

Real Estate 456

Real Estate Clients Retail Client Relationships 456

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Choose your moment!

Real Estate 428

Real Estate Real Estate Agent Agents Clients 428

Housing Wire

FEBRUARY 28, 2024

This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. To generate leads from your social media posts, you need to know your ideal client’s fears, desires, and understand the problems you can solve for them. Having an open house?

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

JULY 20, 2023

Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

DECEMBER 29, 2023

HousingWire interviewed a dozen loan officers and mortgage executives about their strategies for 2024, which mortgage products they expect to be in demand, and the magic rate needed to get sellers and buyers back in the market. The question people should be asking is at what rate threshold will sellers come back into the market.

Mortgage 476

Mortgage Loan Officers Inventory Business 476

Housing Wire

NOVEMBER 2, 2023

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.

Real Estate 458

Real Estate Real Estate Agent Tools Agents 458

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

AUGUST 17, 2021

Typically, this dynamic tends to favor the seller because, thanks to the lower interest rates, buyers are willing to borrow more and pay less interest over the life of the loan. Low housing inventory and the general uncertainty in the economy all factor into the current market price for homes and interest rates.

Mortgage 518

Mortgage Inventory Real Estate Technology 518

Housing Wire

MAY 10, 2023

For prospective home buyers and sellers, that could mean a gradual decline in mortgage rates , which would unlock inventory and—dare I say—sales activity. You may have seen a picture making the rounds on Housing Twitter and LinkedIn recently. It shows about 50 people waiting in line at an open house in Mount Laurel, New Jersey.

Marketing 397

Marketing Loan Officers Inventory Real Estate Agent 397

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Clients are more likely to pick up the phone and call you after seeing your name on multiple mailers, business cards and signs.

Real Estate 440

Real Estate Tools Agents Real Estate Agent 440

Housing Wire

AUGUST 9, 2023

Maintaining a consistent pipeline of potential buyers and sellers ensures the business’s sustainability and growth, but it requires an immense amount of work and marketing expertise, which is often outside an agent’s core competencies. Automating client engagement Lead engagement is another crucial element of any real estate business.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

JANUARY 10, 2024

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform.

Real Estate 445

Real Estate Real Estate Agent Tools Agents 445