This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Openhouses remain one of the best ways to showcase a property and connect with potential buyers. A solid openhouse sign-in sheet strategy can turn your guests into serious leads. Summary Why digital openhouse sign-in sheets matter Which digital sign-in sheet solution works best for your openhouse?
The race is on for brokerages to capture clients in an incredibly difficult housing market, and Compass believes a new technology offering will give it an advantage. The brokerage on Monday launched Compass One, a client-facing portal that provides a guide through the process of both home buying and selling.
After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. However, some sellers had complaints. You want to build an authentic, personal bond with the client.
Ill share my strategies and templates so youll be ready to write amazing thank you notes to your clients and stand out among the real estate agents in your area. Seller right after a listing appointment Dear (Seller Name), It was so nice meeting you today! All the best, (Your Name) 2. Youre the best! Talk soon, (Your Name) 3.
If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. Meeting new clients is the engine of your business. But what exactly is the right approach? Let’s dig in!
Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?
Real estate agents and real estate brokers are both licensed real estate professionals who can assist buyers and sellers, but you should be aware of some key differences and state-specific distinctions. A real estate agent is a licensed professional who represents buyers or sellers in real estate transactions. Let’s dive in!
This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Choose your moment!
Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients. Marketing tip Visuals are everything.
With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.
Virtual openhouses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual openhouse, and are they still worth it? That’s the gist of a virtual openhouse.
Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.
The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. This is especially true in markets on the fringes of its footprint, or in areas where brokerage clients are moving to or from.
The best advice I got from an experienced agent was simple but powerful: “Do as many openhouses as you can.” Running openhouses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your openhouse! Short on time?
I also include tips and tricks to help you find your first clients faster than most new agents. Think about it: if you’re a super successful agent running a team , you’ll want your team members to be available to run out and cover showings and host openhouses every weekend. You have a client! Let’s dive in!
There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.
Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. But if the agent is representing both the buyer and the seller in the transaction — also known as dual agency — a written buyer broker agreement is needed.
Don’t look at the names in your past client and sphere list and assume they would not do something. A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” Commit to two openhouses per week Maximize the return on those openhouses. Things change.
Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Host openhouses for other agents When you have your own listings, absolutely do your own openhouses.
Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners.
Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.
The new feature harnesses the capabilities of multimodal artificial intelligence to instantly analyze and summarize complex property documents, including inspection reports, appraisals and seller disclosures. It can also help agents clearly communicate their unique value and services to homebuyers, sellers and others.
Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.
In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. While Im sure there are instances where this is unfortunately the case, there are legitimate reasons why selling off-market is in the sellers best interest.
Since COVID-19 has enforced more restrictions on openhouses, Redfin allows buyers to unlock the door of most RedfinNow listings via the Redfin app and self-tour seven days a week from 8 a.m. We let sellers choose their closing date, so they have the money to complete their purchase and only have to move once.”
This is where past clients and colleagues can write reviews for you. Id suggest asking all of your satisfied clients to write you a recommendation on LinkedIn, as it serves as social proof when a lead is checking out your profile. They provide value and can be saved for future use, like emails or handouts at an openhouse.
Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts openhouses where people ask, “Where is the agent?”.
Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. estate lead generation and client conversion.
Denver-based Realtor Bret Weinstein took on a client whose house had been on the market for 60 days. This gave sellers the upper hand, but the market has turned in recent months. The loss of population has softened housing demand, as has the rapid rise in mortgage rates that began in the spring of 2022. year over year.
Knowing what you’ll say in advance on a call, at an openhouse, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. These sellers were on the market with another agent before and could not sell. This is [name] with [brokerage].
During a virtual openhouse hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.
The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.
Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on openhouse fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into openhouses and what language we use on openhouse fliers,” Pearson said.
Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.
Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.
With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise openhouses Post about openhouses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.
Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.
How do you stand out in a crowded digital space while leveraging technology to attract and serve clients more effectively? This article will explore why referrals are losing ground, what todays clients expect, and the steps you can take to stay ahead in a digital-first industry.
I pay for the first month of staging for my clients. Additionally, an openhouse and the majority of showings will be in the first 30 days. Overall, in 2024, cutting corners on staging is a risk that sellers cannot afford to take. As a listing agent , I pay for both a staging consultation and staging items as needed.
Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.
Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. Add the clients’ names and the date of their closing. By incorporating the principles of Giftology , real estate professionals can enhance the overall client experience.
Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients.
This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. To generate leads from your social media posts, you need to know your ideal client’s fears, desires, and understand the problems you can solve for them. Having an openhouse?
These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.
We organize all of the trending information in your field so you don't have to. Join 9,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content