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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. Meeting new clients is the engine of your business. But what exactly is the right approach? Let’s dig in!

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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

Urban District Realty , a Washington, D.C.-based This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. based brokerage, announced last week the launch of its custom real estate listing system, PROJETO.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by Monday Girl (@joinmondaygirl) Actionable Insights Show off your personality and expertise to connect with your audience Use your own personal stories to build trust with potential clients 7.

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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

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