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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 382
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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

Urban District Realty , a Washington, D.C.-based This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. based brokerage, announced last week the launch of its custom real estate listing system, PROJETO.

Brokerage 544
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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

Agents 428
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Joselin Malkhasian & Nicole Vermillion quoted in recent Boston Globe article

Lamacchia Realty

I’m telling my clients that it’s a golden opportunity to buy between now and the end of the year, and that’s true in most fall markets, but especially the fall market of an election year,” says Joselin Malkhasian of the Lamacchia Realty Waltham Office. or 3 percent rate to finally consider selling. … It’s great for buyers.”

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How rookie agents are faring during the pandemic

Housing Wire

The pandemic forced many to take online classes, limited in-person interaction with clients and deprived them of the opportunity to observe their mentors and brokers in action. Buying a house is not just another transaction, the relationship with the client is so important. Online training doesn’t always work.

Agents 389