Housing Wire

MARCH 11, 2025

About 73% of sellers said using a real estate agent is the best way to sell, 69% said selling without an agent is too risky, and 76% said the services they received from their listing agent were worth what they paid, according to a recent study from Clever Real Estate. For the most part, that hasnt happened.

Clients 356

Clients Real Estate Agent Real Estate Agents 356

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

MARCH 26, 2025

But as soon as you get over that anxiety, the sooner youll realize how door knocking in real estate is a tried-and-true lead generation technique that will build your business. The National Association of Realtors reports that online real estate conversion rates are between 0.4% What is door knocking in real estate?

Real Estate 368

Real Estate Real Estate Agent Agents Clients 368

Housing Wire

FEBRUARY 4, 2025

The race is on for brokerages to capture clients in an incredibly difficult housing market, and Compass believes a new technology offering will give it an advantage. The brokerage on Monday launched Compass One, a client-facing portal that provides a guide through the process of both home buying and selling.

Clients 413

Clients Brokerage Advertising Sellers 413

Housing Wire

FEBRUARY 24, 2025

Using LinkedIn for real estate is a hidden gem for connecting with local business professionals. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. For your headline, be clear and geographically specific.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

SEPTEMBER 11, 2020

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

Open Houses 545

Open Houses Realtors Real Estate Agent Real Estate 545

Housing Wire

OCTOBER 22, 2024

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. Leo has been a game-changer since Day 1, and its new CoPilot capabilities will further transform how Real agents operate.”

Agents 435

Agents Brokerage Design Clients 435

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? In my first few years in real estate, I regularly logged 50+ hour weeks.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

NOVEMBER 26, 2024

If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. Meeting new clients is the engine of your business. But what exactly is the right approach? Let’s dig in!

Open Houses 448

Open Houses Real Estate Tools Agents 448

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. Despite the odds being almost comically stacked against him, Brandon cleared a little over $200,000 in gross commission income (GCI) in his first year in real estate. But Brandon Halperin had neither. He didnt know a soul.

Real Estate 370

Real Estate Open Houses Agents Real Estate Agent 370

Housing Wire

MARCH 24, 2025

Because professional real estate photographers are trained to take beautiful, enticing photos. Well cover why to get a photographer, how and when to hire one, interview questions to ask, what to look for when choosing a real estate photographer plus how much a photographer will cost you.

Real Estate 221

Real Estate Real Estate Agent Agents Sellers 221

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. Another agent was asking for an open house on the condo for the 3rd weekend in a row. This is the future of real estate. Evolving team dynamics for marketing Networking to your database in real estate is evolving.

Realtors 335

Realtors Marketing Real Estate Agents 335

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. If you want to thrive this year, choosing the right real estate apps is crucial.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

APRIL 22, 2024

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

DECEMBER 16, 2024

The past year had its fair share of ups and downs for Howard Hanna Real Estate Services. The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors. Think tape measures, jar openers, or sunglasses.

Real Estate 476

Real Estate Decorating Marketing Real Estate Agent 476

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading!

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

NOVEMBER 16, 2023

For real estate professionals, the changing landscape is a call to action. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. And thankfully, engaging with your audience has never been easier.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

JANUARY 10, 2024

In the world of real estate , transactions are not merely about properties but also the people behind them. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. Add the clients’ names and the date of their closing.

Real Estate 465

Real Estate Clients Retail Client Relationships 465

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Here are 14 real estate trends Gen Z buyers won’t pass up.

Real Estate 514

Real Estate Buyers Renovations Open Houses 514

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024. This is [name] with [brokerage]. Lead with value!

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. Visit Market Leader 2.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

FEBRUARY 10, 2025

When I first started in real estate, I was eager for advice. The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People.

Open Houses 296

Open Houses Agents Real Estate Property Taxes 296

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

FEBRUARY 28, 2024

To help, I put together my best strategies for real estate social media marketing that still work in 2024, common mistakes to avoid, how to choose which platforms to focus on, and my favorite free and paid social media tools that can cut your work in half. Social media gives you the perfect opportunity to build a brand that resonates.

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

FEBRUARY 22, 2023

The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. Are you properly nurturing your relationship with your real estate partners?

Real Estate 459

Real Estate Real Estate Agent Loan Officers Agents 459