Housing Wire

JANUARY 23, 2025

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients. Marketing tip Visuals are everything.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 343

Open Houses Agents Real Estate Sellers 343

Housing Wire

NOVEMBER 21, 2024

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Client generation platform (Source: Zurple ) If you’re looking for an easy way to stay top-of-mind with your leads, Zurple has your back. Market Leader has you covered.

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

FEBRUARY 10, 2025

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house! Short on time?

Open Houses 278

Open Houses Agents Real Estate Property Taxes 278

Housing Wire

JANUARY 14, 2025

Once Brandon discovered his niche at an open house, he immediately tripled down. While doing open houses six days a week, he stumbled upon a fix-and-flip investor: “I didn’t even know what fix-and-flipping was at the time. Of course, not every niche will work in every market or for every agent.

Real Estate 370

Real Estate Open Houses Agents Real Estate Agent 370

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” Perhaps the client wishes to make a purchase that isn’t in the agent’s geographical area or their wheelhouse of expertise. What are the benefits of referrals?

Real Estate 427

Real Estate Real Estate Agent Agents Clients 427

Housing Wire

JULY 22, 2024

I also include tips and tricks to help you find your first clients faster than most new agents. Think about it: if you’re a super successful agent running a team , you’ll want your team members to be available to run out and cover showings and host open houses every weekend. You have a client! Let’s dive in!

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

NOVEMBER 1, 2024

Arguably, one of the most important functions of a real estate agent is to guide and be a subject matter expert to clients through the buying and selling processes. Put simply, a good agent is a sherpa who knows every step of the journey and expertly leads their client up the path. How do real estate agents get paid?

Real Estate 448

Real Estate Real Estate Agent Agents Brokerage 448

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. This is especially true in markets on the fringes of its footprint, or in areas where brokerage clients are moving to or from.

Real Estate 368

Real Estate Brokerage Agents Buyers 368

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

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Clients Real Estate Open Houses Agents 283

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. When you buy through our links, we may earn a commission. So, where do you start? Why send a regular real estate newsletter?

Real Estate 396

Real Estate Clients Tools Sellers 396

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

FEBRUARY 12, 2025

A key focus of your partnership should be to work open houses on affordable homes for first-time homebuyers. Within five years, these individuals and their referrals will become your clients. It applies to leads, open house visitors, even people you see at the grocery store.

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Loan Officers Real Estate Agent Open Houses Business 264

Inman

OCTOBER 15, 2024

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients.

Open Houses 158

Open Houses Agents Clients Marketing 158

Housing Wire

MAY 3, 2024

The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In It can also help agents clearly communicate their unique value and services to homebuyers and other clients.

Real Estate Agent 459

Real Estate Agent Real Estate Open Houses Clients 459

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 463

Real Estate Agents Open Houses Tools 463

Housing Wire

NOVEMBER 5, 2023

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

SEPTEMBER 28, 2020

This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. “If you don’t like it, the real estate agent can handle the controls to switch out the floorplan and literally all the client has to do is put on a headset and be in this world.”

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

APRIL 22, 2024

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Buyer’s agents who can find their clients a home that’s not even on the market are instant heroes. Send this letter to apartment complexes and past rental clients you’ve worked with.

Real Estate 461

Real Estate Open Houses Brokerage Real Estate Agent 461

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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Tools Real Estate Agent Real Estate Open Houses 434

Housing Wire

AUGUST 2, 2024

Users can send documents to clients’ phones for e-signature tasks. “The In addition to helping brokers track consumer data while managing buyer agency agreements and disclosures, the platform also gives users a QR code to streamline the open house check-in process.

Technology 445

Technology Agents Mortgage Open Houses 445

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. estate lead generation and client conversion. When executed correctly, open houses can lead to a revolving door of new clients and leads.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

JUNE 7, 2024

To help, I’ve compiled the 11 most effective strategies that my coaching clients and I have personally used to find more listings and create inventory. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading! Who’s it for? We have 10 other ways you can find listings.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

APRIL 30, 2024

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. In addition to clarifications on when a buyer representation agreement is necessary, the FAQ also addressed how agreements may define an agent’s agreed-upon compensation.

Buyers 488

Buyers Open Houses Sellers Agents 488

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Inman

MARCH 21, 2024

A Sydney listing agent accidentally burned down her client's $3 million home. Five years after the accident, her broker has been ordered to pay $850K in damages.

Open Houses 183

Open Houses Agents Clients Real Estate 183

Housing Wire

MAY 16, 2024

Property documents offer real estate agents and their clients crucial insights; however, they are often long, full of legalese, and poorly formatted, making them extremely tedious to review and understand,” James Rogers, co-founder and CEO of RealReports, said in a statement.

Real Estate Agent 459

Real Estate Agent Real Estate Brokerage Sellers 459

Housing Wire

OCTOBER 13, 2023

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

NOVEMBER 1, 2023

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

Open Houses 497

Open Houses Brokerage Agents Realtors 497

Housing Wire

JANUARY 6, 2021

Since COVID-19 has enforced more restrictions on open houses, Redfin allows buyers to unlock the door of most RedfinNow listings via the Redfin app and self-tour seven days a week from 8 a.m. with no appointment needed. RedfinNow listings also offer 3D walkthroughs online. Presented by: Fannie Mae.

Housing Market 478

Housing Market Marketing Open Houses Sellers 478

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MARCH 26, 2021

Wells Fargo “failed to pay plaintiff and class members for all hours worked, including but not limited to, mandatory meetings, loan processing, training and coaching sessions, loan tracking, customer surveys, attending open houses, attending events and galas, and working on certain nights or weekends,” Kang’s complaint, filed in 2017, said.

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Legal Law Open Houses Loan Officers 488

Housing Wire

JANUARY 10, 2024

Add the clients’ names and the date of their closing. During the transaction process, be on the lookout for little hints from your clients about things they like or things they enjoy, then think about how you can take them to the next level. However, you don’t have to break the bank to gift well.

Real Estate 455

Real Estate Clients Retail Client Relationships 455

Housing Wire

MARCH 22, 2024

As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals. To convince clients to list with you, you’ll need a well-honed sales pitch explaining the benefits of working with you. Visit RealGeeks 6.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 434

Real Estate Agents Real Estate Agent Decorating 434

Housing Wire

JULY 20, 2023

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370