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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. Listing and marketing properties is a complicated process. Meeting new clients is the engine of your business.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Best real estate apps for agents in 2024

Housing Wire

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. The goal of this type of letter is to promote a new listing in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. In this article, we’ll share ideas and tips, including the best way to present new listings and how to engage your followers with valuable educational content.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Today, it’s about meeting the new demands of a varied and tech-savvy market — all while adding a personal touch.