Housing Wire

JANUARY 24, 2025

The new platform will be available in all markets that Final Offer operates in. Final Offer’s new feature gives agents a new avenue of communication with clients looking for unique listings. Matching listings appear on the client’s saved search channels, alongside MLS listings.

Marketing 370

Marketing Agents Clients Real Estate 370

Housing Wire

MARCH 14, 2025

As market conditions evolve, homebuyers demand more than just rate quotes and loan approvalsthey seek guidance, financial literacy, and a trusted partner in wealth-building. Understanding todays mortgage market challenges 1. This involves guiding clients through financial decisions before, during, and after their home purchase.

Client Relationships 363

Client Relationships Mortgage Marketing Loan Officers 363

Housing Wire

DECEMBER 17, 2024

Its hard to imagine something more disruptive to a housing market than a hurricane. 9, housing markets in the Tampa area came to a complete halt as sellers took their homes off the market. 9, housing markets in the Tampa area came to a complete halt as sellers took their homes off the market.

Housing Market 397

Housing Market Marketing New Listings Real Estate Agent 397

Housing Wire

DECEMBER 20, 2024

Despite 2025 housing market predictions changing fast , there are still key themes and trends for real estate leaders to watch to best serve their clients and business. I do not think this trend will go away overnight, even with mortgage rate stability and new inventory in the market. HW: Lets dive into some demographic shifts.

Real Estate 397

Real Estate Housing Market Marketing Realtors 397

Housing Wire

NOVEMBER 8, 2024

Sean Shallis, a “Recovering Realtor” and top-producing loan officer , is offering strategies to help realtors break through this stagnation by leveraging micro-market shifts to create urgency and inspire action. Leveraging micro-market shifts Realtors have an opportunity to use local market changes to drive urgency for their clients.

Realtors 370

Realtors Marketing Loan Officers Sellers 370

Housing Wire

MARCH 6, 2025

Understand why nurturing is essential, and check out my top seven lead nurturing strategies and best practices to help you convert more leads into clients this year. 7 ways to nurture leads in real estate Wondering how to best nurture your leads to convert more of them to clients? Events are not just for past clients!

Real Estate 349

Real Estate Clients Real Estate Agent Agents 349

Housing Wire

FEBRUARY 17, 2025

A month after launching its new Private Exclusive Listings (PX) feature, agent-driven offer, negotiation and collaboration platform Final Offer has acquired Private Collection , a source of listing information for off-market properties. Financial terms of the deal were not disclosed.

Marketing 397

Marketing Brokerage Realtors Agents 397

Housing Wire

OCTOBER 18, 2024

As mortgage rates fluctuate based on decreasing housing inventory volume, the appraisal market is more volatile than ever in key areas such as urban and rural communities states like California and Texas. Jaro stands tall as the only end-to-end appraisal platform on the market. This trend had a profound impact on the housing market.

Appraisal Process 448

Appraisal Process Appraisal Real Estate Inspection 448

Housing Wire

APRIL 3, 2025

If all of the subservicing clients negotiated their servicing agreements efficiently, they would have protections for instances like this,” Jennifer McGuinness , CEO of Pivot Financial , said of the Rocket deal. But if the subservicing clients are small, the math might not add up, she said. Cooper’s $1.6

Clients 230

Clients Investors Contracts Investing 230

Housing Wire

MARCH 26, 2025

Under the National Association of Realtors (NAR) new Multiple Listing Options policy, the trade group is allowing listing agents, with the signed consent and direct permission of their seller client, to delay publicly marketing a listing through Internet Data Exchange (IDX) feeds and syndication.

Marketing 332

Marketing Brokerage Sellers Advertising 332

Housing Wire

DECEMBER 10, 2024

The housing market got some much needed relief in the fall when mortgage rates began to drop, but it was short lived. The turbulence in rates has trickled down to individual markets like Cincinnati, where real estate agents say they dont know what to expect from sale to sale. It’s just become a more common theme.

Housing Market 370

Housing Market Marketing New Listings Sellers 370

Housing Wire

JANUARY 9, 2025

Despite the frequency of departures, real estate agents in the state say the housing market remains strong. On the balance, there are still more buyers with their eye on a purchase than there are houses on the market. Statewide, the housing market has a 90-day average Altos Market Action Index score of 44.18 as of Jan.

Housing Market 418

Housing Market Inventory Marketing Sellers 418

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. I have tried being a solo agent, team, and everything in between, but lets face it the market is tough right now. For example, when multiple agents from a team come together to analyze a listing, they can offer a unified market analysis.

Realtors 335

Realtors Marketing Real Estate Agents 335

Appraisal Buzz

APRIL 2, 2025

In its 2025 Industry Survey , Redfin dug deeper into how real estate agents view their careers, the housing market, and other hot-button industry issues. The 2025 Industry Survey highlights the opportunities and challenges agents see in this evolving market and the increasing pressures brought on by economic uncertainty and industry reforms.

Real Estate Agent 362

Real Estate Agent Real Estate Housing Market Agents 362

Housing Wire

MARCH 14, 2025

Stats are the fuel to the fire of the real estate market and will make you exude confidence in conversations with potential clientsmaking them feel confident in hiring you to represent them. This proves your expertise to clients and allows you to provide them with knowledge about the real estate market.

Real Estate 360

Real Estate Marketing Real Estate Agent Sellers 360

Housing Wire

JANUARY 30, 2025

recently hired Bijoy John as its new senior vice president of marketing. “We are thrilled to welcome Bijoy John as the new Senior VP of Marketing at Sage Home Loans Corporation,” Sage Home Loans’ CEO Mike Malloy said in an email. As the lender’s new head of marketing, John can bring this vision to life.

Marketing 382

Marketing Clients Lending Mortgage 382

Housing Wire

JANUARY 17, 2025

In a changing real estate market , mortgage lenders face increasing demand. The primary and secondary mortgage markets may be separate business components, but mortgage originators must understand both businesses intimately. Originators can bring new products to market when their underwriters can avoid the associated learning curve.

Marketing 368

Marketing Real Estate Tools Investors 368

Housing Wire

OCTOBER 29, 2024

The market is not great, so we aren’t often dealing with multiple-offer situations. Due to these conditions, Dwiggins and other industry professionals believe there won’t be much of an impact on first-time buyers until the housing market strengthens, leading some sellers to potentially stop offers of buyer broker compensation. “If

Marketing 448

Marketing Real Estate Sellers Buyers 448

Housing Wire

APRIL 2, 2025

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. Agents can control listing visibility, filter buyer matches and receive notifications for relevant off-market opportunities.

Marketing 248

Marketing Brokerage Real Estate Agent Agents 248

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. “This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients.

Marketing 335

Marketing Luxury Properties Real Estate Tools 335

Housing Wire

JANUARY 15, 2025

Rising personal home insurance rates, fueled by escalating claims costs, increasing property values and the growing frequency of natural disasters, will all have a profound impact on market dynamics and homeowners insurance costs. For real estate professionals and mortgage lenders, these shifts present both challenges and opportunities.

Real Estate 369

Real Estate Insurance Marketing Clients 369

Appraisal Buzz

DECEMBER 9, 2024

To effectively support market condition adjustments in line with recent Fannie Mae guidelines, appraisers can use a variety of market analysis techniques. These methods provide a solid foundation for demonstrating how changing market conditions affect property values over time.

Appraisal 358

Appraisal Marketing Valuation Tools 358

Appraisal Buzz

MARCH 17, 2025

So one main difference between traditional lender appraisals and relocation appraisals is the forecasting aspect: whereas lender appraisals determine a current market value, relocation appraisals try to project what the sales price WILL be. Clients assign scores based on their level of satisfaction with the appraisal services rendered.

Appraisal 231

Appraisal Marketing Clients Inspection 231

Housing Wire

FEBRUARY 24, 2025

The luxury real estate market is on a growth trend early in 2025. Buyers and sellers alike continue to rely on the expertise of Sothebys International Realty agents to successfully navigate an ever-changing market and achieve their real estate goals, White said. Sothebys expanded in markets like the Carolinas , Michigan and California.

Housing Market 355

Housing Market Marketing Realty Real Estate 355

Housing Wire

OCTOBER 14, 2024

Own our worth Almost as soon as the commission verdict was announced, most major industry voices came out with marketing campaigns and webinars about how agents can demonstrate their worth. This means we will need to have more marketing materials and visible proof of our accomplishments that appeal to buyers. We need to own it, too.

Real Estate 496

Real Estate Tools Clients Buyers 496

Housing Wire

NOVEMBER 20, 2024

Mortgage professionals must keep up with the new demand for home equity products in the new market. JS: The home equity wealth of our senior homeowners now exceeds 14 trillion, reflecting a growing market. HW: How can mortgage professionals best position themselves to capitalize on this growing market?

Finance 370

Finance Marketing Lending Mortgage 370

Appraisal Buzz

FEBRUARY 27, 2025

Mortgage Capital Trading (MCT) has released a new AI adviser for mortgage capital markets called Atlas. platform, Atlas serves as a virtual capital markets expert and educational resource for MCTs mortgage lender clients. No client data has been exchanged with or used to train Atlas, MCT says.

Marketing 259

Marketing Mortgage Training Clients 259

Housing Wire

FEBRUARY 26, 2025

The updates include a customizable Housing Market Data tool that gives users the power to customize charts and data on the HousingWire site and a gifting tool that allows subscribers to share news and articles with people in their network without a HousingWire subscription.

Tools 369

Tools Marketing Housing Market Clients 369

Housing Wire

APRIL 3, 2025

Chris Moschner, FOAs chief marketing officer, added that the new advertising material is squarely focused on expanding the base of potential clients. The reverse mortgage marketing paradigm has stayed the same for decades but modern times call for modern solutions and modern messaging, Moschner said in a prepared statement.

Advertising 300

Advertising Marketing Modernization Finance 300

Housing Wire

OCTOBER 29, 2024

For the amount of clients we were serving, we weren’t getting that repeat and referral business. Stockberger: We borrow from the Amazon model and seek sponsors for our client events. And it provides an opportunity for our vendors to come in and be in front of our market and their target market, which is our audience.

Real Estate 459

Real Estate Clients Agents Sellers 459

Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

MARCH 31, 2025

Rocket Companies is buying Mr. Cooper , America’s largest mortgage servicer, in a market-shattering deal that could reshape the mortgage industry for years to come. trillion, spread across nearly 10 million clients. We look forward to welcoming Mr. Coopers nearly 7 million clients.

Finance 468

Finance Clients Brokerage Mortgage 468

Housing Wire

OCTOBER 25, 2024

He emphasizes the importance of a diverse product portfolio including DSCR and business-purpose loans, to better serve clients. Davis believes that by aligning with the right lender and expanding product offerings, originators can position themselves as valuable partners in a shaky market. Non-QM opens doors for real estate investors.

Investors 448

Investors Construction Training Realtors 448

Housing Wire

DECEMBER 12, 2024

Every title company wanted a great piece of the current refi market and most would do about anything to obtain it.The problem; almost all were late to the party and not prepared. Unfortunate for most, whereas a few had prepared, most did not see the magnitude of this market anomaly! Consumers were refinancing in astronomical numbers!

Marketing 367

Marketing Buyers Business Lending 367

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. When you buy through our links, we may earn a commission. So, where do you start? Lets dive in! Summary What is a real estate newsletter?

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

NOVEMBER 21, 2024

I’d love to provide a free market analysis to show you what your home is worth! Script 3: Engage with expired listings Hi [Name], I saw your home is no longer on the market. Script 4: Market update for sellers Hi [Name], I’m hosting a free event on the latest market trends for sellers. Market Leader has you covered.

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. However, most teams are built with the same objectives playing to each individuals strengths to provide top-tier service to their clients. This can sometimes take the focus off client service, though it doesnt have to.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418