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Real estate negotiation: 8 effective strategies from a KW mega broker

Housing Wire

Skillful negotiations can not only help you build a more sustainable career they can also help you earn higher compensation, get more listings, and achieve more satisfying outcomes for your clients. Know your client’s desired outcome Sometimes, you may need to lose a battle to win the war.

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Understanding the Surge in Title Fraud—And How to Prevent It

Appraisal Buzz

This article originally appeared in the January 2025 edition of MortgagePoint magazine, online now. Fortunately, there are ways to detect deed fraud attempts early, but mortgage professionals need to be well-informed to protect themselves and their clients.

Legal 397
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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. But they point to something more specific – homebuyers and sellers surprised to interact with a non-white real estate agent.

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Buyside helps real estate brokers stand out from the competition by providing them with real-time data

Housing Wire

Real estate brokers need to be able to target these clients effectively, so they can close deals quickly. Many real estate professionals discount the seller lead. But real estate seller leads are important because they represent commodities for brokers. By using this data, Buyside helps brokers generate and capture seller leads.

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Commission lawsuit: HomeServices files motion for judgment as a matter of law

Housing Wire

In the deposition, Michael Ketchmark, the lead attorney for the plaintiffs, asked Warner to comment on a training script from HomeServices CEO Gino Blefari in which he said that when he was an agent, he was supremely confident and would tell prospective clients that while commissions are negotiable “they only go up from 6%.”

Law 459
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Ginger Wilcox on helping agents navigate a chaotic environment

Housing Wire

The magazine and Better Homes and Gardens brand really reaches nearly every region and every demographic around the globe. So, no longer just thinking about it as a component of the magazine but making sure that we are tying that connection between the Better Homes and Gardens brand and real estate.

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