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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. But they point to something more specific – homebuyers and sellers surprised to interact with a non-white real estate agent.

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Buyside helps real estate brokers stand out from the competition by providing them with real-time data

Housing Wire

Real estate brokers need to be able to target these clients effectively, so they can close deals quickly. Many real estate professionals discount the seller lead. But real estate seller leads are important because they represent commodities for brokers. By using this data, Buyside helps brokers generate and capture seller leads.

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Commission lawsuit: HomeServices files motion for judgment as a matter of law

Housing Wire

In the deposition, Michael Ketchmark, the lead attorney for the plaintiffs, asked Warner to comment on a training script from HomeServices CEO Gino Blefari in which he said that when he was an agent, he was supremely confident and would tell prospective clients that while commissions are negotiable “they only go up from 6%.”

Law 459
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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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Ginger Wilcox on helping agents navigate a chaotic environment

Housing Wire

The magazine and Better Homes and Gardens brand really reaches nearly every region and every demographic around the globe. So, no longer just thinking about it as a component of the magazine but making sure that we are tying that connection between the Better Homes and Gardens brand and real estate.

Agents 448
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Opinion: What you need to know for a successful real estate transaction

Housing Wire

Buyers, sellers and lenders all have a stake in the sale, and title and escrow ensure that everyone’s interests are protected. They manage and oversee the entire process from the time a seller accepts an offer to the time the buyer takes possession of the property. So why are title and escrow so important?