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Will AI replace the loan officer?

Housing Wire

The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. was curious about what he was doing as I always looked for ways to improve my client experience.On Absolutely not.I tale as old as time.

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Uplist launches automated refi analysis tool

Housing Wire

Mortgage technology company Uplist has launched what it says is a killer new tool that will help loan officers automatically generate refinance options for their clients. The tool also does modeling of potential savings for homeowners by analyzing various interest rates , closing costs and repayment options.

Tools 397
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Mastering the narrative: Strategic messaging for loan officers

Housing Wire

For loan originators , managing the narrative is crucial. The messages you convey to clients, referral partners, and even yourself can significantly impact your success. Use this information to educate your clients and referral partners. An informed client is a confident client.

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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. Cloudvirga’s POS is an experience-driven platform that gives lenders access to the tools they need in an easy-to-use, responsive UI. It focuses on more than just task management and automation.

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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? And how can we apply these lessons when deciding what marketing tools to equip LOs with?

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How lenders can help borrowers improve their credit score

Housing Wire

It’s no secret credit scores can hinder a potential borrower’s ability to qualify for the best loan program, which can ultimately lead to poor borrower satisfaction. Borrowers don’t always know or understand how their credit or debt-to-income ratio (DTI) impacts the type of loan they can qualify for. CreditXpert’s Xpert Credit Process.

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Blend’s new AI-powered chat tool isn’t like the others

Housing Wire

Mortgage tech firm Blend Labs has launched its first AI-powered chat tool, which it says will allow loan officers to be more efficient and offer a far more personalized touch for prospective borrowers. The company announced the tool this week but won’t be rolling it out to its clients immediately.

Tools 358