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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? I started in the mortgage industry in 2015, working for large banks that were heavily invested in using technology to simplify the loan process for everyone involved. Empowerment, not detachment, is the path forward.

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Juan Farias: How Technology is Helping Loan Officers Enhance Client Relationships

Appraisal Buzz

PERSON OF THE WEEK: How is technology helping LOs enhance client and partner relationships in the post-COVID landscape? The post Juan Farias: How Technology is Helping Loan Officers Enhance Client Relationships appeared first on Appraisal Buzz. Q: The COVID crisis caused some big shifts for.

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CrossCountry snatches top loan officer Chris Keelin

Housing Wire

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business. Being a consultant has helped Keelin retain and grow his client base, especially in his main markets of New Jersey and Florida.

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Polly appoints former exec at ICE Mortgage Technology as COO

Housing Wire

He has more than 25 years of mortgage technology and enterprise software experience with his latest stint being chief product officer at Accela , a government tech provider. Prior to Accela, Coggiola spent 12 years leading product and technology initiatives at ICE Mortgage Technology , which was then Ellie Mae Inc.

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Floify rolls out income/employment verification technology

Housing Wire

Digital mortgage automation solution provider Floify launched verification of income (VOI) and verification of employment (VOE) waterfall technology that aims to save lenders and mortgage brokers time and reduce costs during the loan origination process.

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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. The Cloudvirga team has been able to dramatically improve the experience of the borrower and the loan officer. Raman Iyer is responsible for Cloudvirga’s digital innovation and technology strategy.

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ICE Mortgage Technology’s Encompass to offer investment advisory advice for clients

Housing Wire

ICE Mortgage Technology — part of Intercontinental Exchange (ICE) – will be offering lenders access to investment advisory advice in its Encompass loan origination system (LOS) through a partnership with Halcyon , a tech firm specializing in advanced data integration. “In

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