Remove Clients Remove Loan Officers Remove Mortgage
article thumbnail

Will AI replace the loan officer?

Housing Wire

There have been countless press releases and news articles about how AI is changing the mortgage industry. The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. Absolutely not.I

article thumbnail

Uplist partners with Polly, offering insights to loan officers

Housing Wire

Leading mortgage technology provider Uplist recently announced a new integration with fellow tech firm Polly. This move grants loan officers access to real-time insights that are designed to improve borrower assistance and engagement. The integration comes at a time of rising refinancing activity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The playbook for a rookie loan officer: What I’m telling my son before his first year

Housing Wire

Entering the mortgage industry as a loan officer can be both exciting and overwhelming. Within five years, these individuals and their referrals will become your clients. Treat them with kindness and respect because, you never know, they could eventually become a future client or referral partner.

article thumbnail

The future of mortgage professionals: Adapting to a changing market

Housing Wire

The mortgage professional of the future goes beyond the transaction. Our mortgage industry is experiencing a fundamental shift. Traditional loan officers who focus solely on transactions are being replaced by mortgage professionals who act as financial strategists, long-term advisors, and educators.

article thumbnail

Guaranteed Rate Affinity appoints new mortgage lending VP

Housing Wire

Guaranteed Rate Affinity announced a promotion on Tuesday as the joint venture company named 22-year industry veteran Mark Rawls as vice president of mortgage lending. Rawls’ prior experience spans several companies — including Movement Mortgage and WR Starkey Mortgage.

Lending 433
article thumbnail

Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers in North Carolina. After Mike paid his loan officer assistant, he was clearing just 40 bps. It was late 2022 and Mike was feeling the pressure. The lower comp rate stung.

article thumbnail

The leadership deficiency in the mortgage industry: How we got here and how we can fix it  

Housing Wire

The state of leadership in the mortgage industry When people say, Theres no such thing as a perfect company, are they really acknowledging an inherentflaw or are they feeling the void left by inadequate leadership? Four months later, the branch was still struggling, and worse, my top loan officer now the branch manager quit.