Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 270

Clients Real Estate Open Houses Agents 270

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Real Estate 475

Real Estate Tools Marketing Real Estate Agent 475

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 470

Real Estate Tools Real Estate Agent Open Houses 470

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Real Estate 386

Real Estate Clients Tools Sellers 386

Housing Wire

NOVEMBER 26, 2024

If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. Meeting new clients is the engine of your business. But what exactly is the right approach? Let’s dig in!

Open Houses 443

Open Houses Real Estate Tools Agents 443

Housing Wire

JUNE 24, 2024

Bright MLS — one of the nation’s largest multiple listing services that covers six Mid-Atlantic states and the District of Columbia — recently polled buyer and seller agents on what their clients are thinking during their home searches, including thoughts on mortgage rate hikes that have plagued other markets. Another 23.5%

Buyers 413

Buyers Mortgage Clients Sellers 413

Housing Wire

MAY 13, 2024

Inventory is still low and that’s exactly why it’s important to target the sellers who are more likely to move. To find the listings right now you need to find the sellers that have to move. Who are the must sell sellers? My suggestion is to choose 1 area of the must-move seller opportunities I have shared.

Real Estate Agent 452

Real Estate Agent Real Estate Agents Sellers 452

Housing Wire

NOVEMBER 8, 2024

With Q4 in full swing, many realtors are seeing buyers and sellers paralyzed by high interest rates and stagnant inventories. Shallis, with over three decades of experience in the real estate industry has helped realtors, buyers, and sellers navigate all types of market conditions. Key Strategies for Realtors in Q4 1.

Realtors 370

Realtors Marketing Loan Officers Sellers 370

Housing Wire

AUGUST 28, 2024

But there was no anxiety inside the Kay Bailey Hutchison Convention Center, the cavernous venue hosting the summit that feels almost cramped due to the hundreds of real estate agents at the event. It’s an apt representation of the mood within the event. This, I think, does work for our sellers.

Agents 459

Agents Real Estate Realty Real Estate Agent 459

Housing Wire

DECEMBER 10, 2024

Ive been doing this since 2005 and I tell clients that Ive never seen a market like this, so we have to navigate it together. But on a comparable home, another of her clients had an offer below the asking price accepted. Its a symptom of a market thats transitioning away from sellers. It’s just become a more common theme.

Housing Market 365

Housing Market Marketing New Listings Sellers 365

Housing Wire

JULY 2, 2024

The Arizona Regional Multiple Listing Service (ARMLS) announced a partnership with Lone Wolf Technologies that will give ARMLS subscribers access to a tool designed to give agents information to guide their clients through an uncertain market. ” This isn’t Lone Wolf’s first partnership with an MLS this year. .

Technology 393

Technology Real Estate Agent Real Estate Tools 393

Housing Wire

FEBRUARY 27, 2024

At the 2024 Keller Williams Family Reunion event in Las Vegas, co-founder and executive chairman Gary Keller took the stage on Tuesday and spoke to a room full of real estate agents about the importance of buyer agency agreements within the context of the ongoing antitrust lawsuits. District Court Judge Stephen Bough.

Buyers 448

Buyers Agents Real Estate Agent Clients 448

Housing Wire

SEPTEMBER 18, 2024

According to NAR , five percent of sellers and four percent of buyers found their agent through another agent’s referral. A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. What are the benefits of referrals? It’s a win-win!

Real Estate 464

Real Estate Real Estate Agent Agents Brokerage 464

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Clients are more likely to pick up the phone and call you after seeing your name on multiple mailers, business cards and signs.

Real Estate 411

Real Estate Tools Agents Real Estate Agent 411

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. It’s packed with stylish templates for social media, events and more. LCA’s standout feature?

Real Estate 432

Real Estate Buyers Tools Real Estate Agent 432

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. But they point to something more specific – homebuyers and sellers surprised to interact with a non-white real estate agent.

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

NOVEMBER 21, 2024

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

Real Estate 369

Real Estate Real Estate Agent Sellers Clients 369

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. estate lead generation and client conversion.

Real Estate 445

Real Estate Tools Open Houses Advertising 445

Housing Wire

AUGUST 14, 2024

Denver-based Realtor Bret Weinstein took on a client whose house had been on the market for 60 days. This gave sellers the upper hand, but the market has turned in recent months. This has taken power away from sellers, who now face a shortage of potential buyers. year over year. People still need to upsize or downsize.”

Buyers 462

Buyers Housing Market Marketing Sellers 462

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Choose your moment!

Real Estate 401

Real Estate Real Estate Agent Agents Clients 401

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Life events happen. A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” It is all about meeting new clients and finding new customers. Stop by to see a past client.

Real Estate Agent 454

Real Estate Agent Real Estate Agents Open Houses 454

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 433

Real Estate Marketing Real Estate Agent Tools 433

Housing Wire

JULY 28, 2023

Demonstrate your values to customers Buyers and sellers want more than just transactional relationships with their agents. Participating in community service events can allow agents to showcase their commitments. Displaying involvement often resonates with clients who prioritize social responsibility.

Real Estate Agent 360

Real Estate Agent Real Estate Agents Clients 360

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Many nosy neighbors end up turning into sellers, and hosting open houses is a fantastic opportunity to showcase your marketing skills.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

MARCH 13, 2024

The basis of the idea goes something like this: in today’s high-tech digital world, there exists abundant online resources whereby any buyer can review any property, compare any property value, draw an accurate opinion of any property value, and even reach out directly to sellers to negotiate a transaction. That’s a pretty big task.

Real Estate Agent 468

Real Estate Agent Real Estate Agents Sellers 468

Housing Wire

MARCH 8, 2024

Altos Research’s Market Action Index score for the county, which has 70 municipalities, illustrates the challenges agents and their clients have faced. I was able to bring my clients to multiple listings for their consideration, but now I can only show them one or two in a given week. as of March 6, 2024. “We

Housing Market 466

Housing Market Buyers Agents Marketing 466

Housing Wire

MARCH 22, 2024

You work hard to serve clients and grow your business. Your home sellers and buyers research you online. Robust search functionality and optimization: RealTrends Verified elevates your brand in the places homebuyers and sellers look first. Your brand stands for something you are proud of and passionate about.

Brokerage 447

Brokerage Real Estate Agents Sellers 447

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. Recently, Interested Party Contributions (or seller concessions) have been allowed with HECM for Purchase loans.

Finance 481

Finance Real Estate Agent Real Estate Insurance 481

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 427

Real Estate Agents Real Estate Agent Decorating 427

Housing Wire

FEBRUARY 14, 2024

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? How do you convince the sellers of $15 million homes to work with you? Visit Coffee & Contracts 2. Visit Agent Image 3.

Real Estate Agent 445

Real Estate Agent Real Estate Agents Luxury Properties 445

Housing Wire

MAY 8, 2024

Reffkin added that he also believes agents will have to sell their brokerage firm’s value proposition to prospective clients if they want to gain their business. Reffkin also sees Compass’ soon-to-launch client portal as another value add being provided to both consumers and agents.

Agents 455

Agents Real Estate Brokerage Clients 455

Housing Wire

MARCH 13, 2024

I’ve had clients who just don’t want to deal with the premium costs on certain properties and say they will just find something else.” Last year alone, NOAA data shows there were 28 $1 billion weather and climate events in the U.S. She has also started discussing these details with prospective sellers at listing presentations. “No

Real Estate Agent 481

Real Estate Agent Insurance Real Estate Agents 481

Housing Wire

APRIL 23, 2024

The Goldman representative was more open to hearing what he had to say, and 12 weeks later engaged with Altos as a client. I believe that our obligation is to communicate with the data for everybody in the cycle, from the biggest players down to every single homebuyer and seller,” Simonsen said. We’re making so much money.

Inventory 487

Inventory Housing Market Sellers Marketing 487

Housing Wire

MAY 25, 2023

The platform grants authorized parties secure access to order status, documents, and milestones, catering to the demands of clients and all transaction participants. “ClosingsLIVE is a gamechanger app for SoftPro customers and the clients they serve,” Patrick Hempen , SoftPro’s chief customer officer, said.

Realtors 376

Realtors Clients Agents Real Estate 376

Housing Wire

JULY 20, 2023

Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

OCTOBER 23, 2024

How to prepare for a listing appointment Have a quick call with the sellers to ask them about their motivation, timeline, and price they have in mind. You can send everything electronically if they prefer, but I always like to have hard copies on hand just in case that’s easier for the sellers. Business cards.

Agents 424

Agents Real Estate Sellers Real Estate Agent 424

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

Real Estate Agent 433

Real Estate Agent Real Estate Agents Clients 433