Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” Perhaps the client wishes to make a purchase that isn’t in the agent’s geographical area or their wheelhouse of expertise. What are the benefits of referrals?

Real Estate 433

Real Estate Real Estate Agent Agents Clients 433

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

NOVEMBER 21, 2024

Script 4: Market update for sellers Hi [Name], I’m hosting a free event on the latest market trends for sellers. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. I specialize in helping sellers like you find success. Can we discuss your goals?

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

JANUARY 23, 2025

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients. Marketing tip Visuals are everything.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. When you buy through our links, we may earn a commission. So, where do you start? Why send a regular real estate newsletter?

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

FEBRUARY 12, 2025

A key focus of your partnership should be to work open houses on affordable homes for first-time homebuyers. Start a weekly networking event at a central, affordable location. Within five years, these individuals and their referrals will become your clients. Every encounter can make or break your relationships.

Loan Officers 322

Loan Officers Real Estate Agent Open Houses Business 322

Housing Wire

JULY 22, 2024

I also include tips and tricks to help you find your first clients faster than most new agents. Think about it: if you’re a super successful agent running a team , you’ll want your team members to be available to run out and cover showings and host open houses every weekend. You have a client! Let’s dive in!

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Life events happen. Commit to two open houses per week Maximize the return on those open houses. Hold open houses on weekdays too if you don’t have enough. Stop by to see a past client.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

NOVEMBER 5, 2023

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 284

Clients Real Estate Open Houses Agents 284

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. estate lead generation and client conversion. When executed correctly, open houses can lead to a revolving door of new clients and leads.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

MARCH 26, 2025

Door knocking is exactly what it sounds like: walking around a neighborhood to knock on the doors of potential clients. Keep in mind that you may not get to every house in one day, so planning your door knocking strategy over the course of days or weeks could be more feasible. Do not, I repeat, DO NOT go into someones house.

Real Estate 368

Real Estate Real Estate Agent Agents Clients 368

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. Join today with an HW+ Membership !

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

JUNE 7, 2024

To help, I’ve compiled the 11 most effective strategies that my coaching clients and I have personally used to find more listings and create inventory. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading! Who’s it for? We have 10 other ways you can find listings.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

OCTOBER 3, 2024

You can even mix up some wicked seasonal drinks for your Halloween event chosen from this list (ahead of or on Halloween night). Host a trunk-or-treat event We love this idea as a fun real estate office marketing event to pitch to your entire brokerage! Plus, it’s a highly Instagrammable event.

Real Estate 476

Real Estate Marketing Decorating Real Estate Agent 476

Housing Wire

AUGUST 21, 2024

How can you do a better job as you are handing off clients and customers to them? You call the client, then you call me to arrange it. Then you explain the report to the clients. Or maybe you are conducting an event and you can feature me at that event? It doesn’t cost a penny to do a virtual event.

Inspection 448

Inspection Training Clients Real Estate Agent 448

Housing Wire

MARCH 26, 2021

Wells Fargo “failed to pay plaintiff and class members for all hours worked, including but not limited to, mandatory meetings, loan processing, training and coaching sessions, loan tracking, customer surveys, attending open houses, attending events and galas, and working on certain nights or weekends,” Kang’s complaint, filed in 2017, said.

Legal 488

Legal Law Open Houses Loan Officers 488

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Clients are more likely to pick up the phone and call you after seeing your name on multiple mailers, business cards and signs.

Real Estate 446

Real Estate Tools Agents Real Estate Agent 446

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

APRIL 22, 2024

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Buyer’s agents who can find their clients a home that’s not even on the market are instant heroes. Send this letter to apartment complexes and past rental clients you’ve worked with.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

MARCH 22, 2024

As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals. To convince clients to list with you, you’ll need a well-honed sales pitch explaining the benefits of working with you. Visit RealGeeks 6.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

FEBRUARY 22, 2023

And, clients will be happier with the experience. By working together on marketing, such as emails, videos, open house fliers and social medai posts, both you and the agent can introduce each other to one another’s contacts and increase your circles of influence. Interested in learning more?

Real Estate 459

Real Estate Real Estate Agent Loan Officers Agents 459

Housing Wire

JULY 20, 2023

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

FEBRUARY 24, 2025

This is where past clients and colleagues can write reviews for you. Id suggest asking all of your satisfied clients to write you a recommendation on LinkedIn, as it serves as social proof when a lead is checking out your profile. They provide value and can be saved for future use, like emails or handouts at an open house.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. It’s packed with stylish templates for social media, events and more. LCA’s standout feature?

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

AUGUST 14, 2024

Denver-based Realtor Bret Weinstein took on a client whose house had been on the market for 60 days. Compass realtor Kelly Moye says both buyers and sellers tend to be people in their early to mid-30s who are experiencing a major life event that requires a new place to live. “I

Buyers 468

Buyers Housing Market Marketing Sellers 468

Housing Wire

JANUARY 9, 2025

One major benefit to agents of working with sellers is the incredible marketing opportunities that come with each listing: a sign in the yard, open houses, social media content, door knocking in the neighborhood these are just a few of the many ways to leverage your MLS listings to find more clients. Host a broker open house.

Sellers 397

Sellers Real Estate Agents Real Estate Agent 397

Housing Wire

JULY 8, 2024

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. One of my favorite seller clients was a FSBO who I became friends with. Lead with value! Give them specific examples.

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

MARCH 24, 2025

Buyers are more inclined to stop by an open house or set up a private showing on listings that look great online. We had busy open houses and a full-price offer that first weekend. She has also been a guest speaker at top industry events and has been named a leading real estate coach by prominent industry publications.

Real Estate 221

Real Estate Real Estate Agent Agents Sellers 221

Housing Wire

JUNE 21, 2024

Additional services to level up your direct mail efforts include automated home valuations, customized QR codes for tracking, and full direct mail campaigns that include brochures and branded real estate letters for new listings, open houses, FSBO marketing and more. each; letters: $1.18 each; brochures: $2.25

Real Estate 397

Real Estate Agents Tools Design 397

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

JANUARY 25, 2024

Take time out of your week to attend broker happy hours, training sessions, open houses, and stay active on social media. Here are five proven sources to fill your funnel with prospective agents: Your sphere Like client lead generation, the first and arguably the best place to start looking for prospects is in your sphere of influence.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

NOVEMBER 2, 2023

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

JANUARY 10, 2024

Community events. Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. Vetted by HousingWire | Our editors independently review the products we recommend. Organic social media traffic.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447