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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year.

Brokerage 397
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. When you buy through our links, we may earn a commission. So, where do you start? Why send a regular real estate newsletter?

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Real Brokerage pulls out the stops to prep for new commission rules

Housing Wire

The new rules mandated by the National Association of Realtors ‘ (NAR) settlement of class-action lawsuits related to buyer agent commissions take effect in just two days, and brokerages and MLSs are scrambling to find the best ways to implement them. It includes a white-label video and a one-page flyer for agents to send to clients.

Brokerage 448
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All parties have settled the Sitzer/Burnett suit, so what’s next?

Housing Wire

Just six months ago, when a Missouri jury found HomeServices of America, Keller Williams and the National Association of Realtors (NAR) liable for colluding to artificially inflate real estate agent commissions , the industry’s path forward was very murky. billion in damages, as well as what the judge’s final ruling would look like.

Realtors 447
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AI can finally address some of the chokepoints in title

Housing Wire

Those include collaborative communications (Realtor to closing officer; loan officer to escrow assistant, etc.) for the exchange of information as well as simple, but common, client service communications. Nor will all of them download an app that applies to only a percentage of their clients or files.

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Best real estate apps for agents in 2024

Housing Wire

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

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How non-QM lenders can make the origination process easier for brokers

Housing Wire

Our goal is to support originators the best we can and to continue to educate on non-QM with valuable information that moves the needle for our clients. The only way to do that is to be ingrained in local communities, knowing our clients and understanding their challenges. Each market is different. JJ: As much as we can.

Clients 397