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Creating clients for life in a hot purchase market

Housing Wire

In light of that, HousingWire sat down with Peter Paglia, Chief Strategy Officer at HomeBinder, to discuss how to create a “Client for Life” in this environment. HousingWire: As the refi boom simmers down, why should lenders focus on creating clients for life? HW: How does HomeBinder help lenders establish Clients for Life?

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Opinion: Broker-to-broker referral exemption does not apply to agent-matching platforms

Housing Wire

. “No person shall give, and no person shall accept any fee, kickback, or thing of value pursuant to any agreement or understanding, oral or otherwise, that business incident to or a part of a real estate settlement service involving a federally related mortgage loan shall be referred to any person.” ” 12 U.S.C. Express Co.,

Agents 369
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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung. “But

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

Arguably, one of the most important functions of a real estate agent is to guide and be a subject matter expert to clients through the buying and selling processes. Put simply, a good agent is a sherpa who knows every step of the journey and expertly leads their client up the path. How do real estate agents get paid?

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In defense of the individual real estate agent

Housing Wire

And yet, Bob has surrounded himself with a top-notch team of highly-skilled professional photographers, staging experts, graphic designers and other specialists. Bob takes a huge amount of pride in the presentation and marketing of a property, and he works with clients personally from the pre-listing stage all the way through to the closing.

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To expand housing counseling services, HUD taps Zillow

Housing Wire

Department of Housing and Urban Development (HUD) on Tuesday also will publish a new final rule in the Federal Register to expand accepted communication methods for counseling clients. These include “meeting virtually and by phone, to engage and educate homebuyers and renters seeking support with their housing needs,” the department said.

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

But there are some boxes to check and heavy costs to stomach: To remain in the Flex program , agents need to ensure they hit transaction targets, answer client questions, have communication monitored, and see that “60% of opted-in transfers engage with Zillow Home Loans.”

Business 406