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NAR magazine devotes space to reverse mortgages and seniors

Housing Wire

The official magazine for the National Association of Realtors (NAR) recently touched on the topic of reverse mortgages, mentioning products such as the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) and addressing topics like the desires of baby boomers to age in place in their homes.

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Sales Boomerang’s automatic borrower intelligence system works to boost its clients’ customer retention

Housing Wire

Our clients retain as high as 65% or more of their past customers. The result is that for every $1 our clients pay us, we return $20 of profit to them,” says Kutsishin. The system is designed to make lenders invaluable to their customers by leveraging existing database information to present timely, actionable opportunities.

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How to build a comprehensive real estate online presence

Housing Wire

A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. From your website to your social media platforms, setting a high standard creates a lasting positive impression on potential clients. Content plays the long game.

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Side’s Guy Gal on championing the high-volume real estate agent

Housing Wire

million agents who were part-time and not as experienced, but no brokerage has ever been created and designed specifically to address the needs of those agents who are high volume. Guy Gal: Yes, and, most importantly, allowing them to better serve their clients because that’s the thing that increases your business the most.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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HW+ Member Spotlight: Chris Mozilo of Newrez

Housing Wire

Especially in uncertain times and market volatility, having the knowledge that I get from HW+ helps me communicate effectively with my team and my clients. I always enjoyed beautiful and simple designs. The design of a room or building must be based the function of the space. To become an HW+ member, click here.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.