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NAR magazine devotes space to reverse mortgages and seniors

Housing Wire

The official magazine for the National Association of Realtors (NAR) recently touched on the topic of reverse mortgages, mentioning products such as the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) and addressing topics like the desires of baby boomers to age in place in their homes.

Mortgage 465
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How to build a comprehensive real estate online presence

Housing Wire

A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. From your website to your social media platforms, setting a high standard creates a lasting positive impression on potential clients. Content plays the long game.

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Sales Boomerang’s automatic borrower intelligence system works to boost its clients’ customer retention

Housing Wire

Our clients retain as high as 65% or more of their past customers. The result is that for every $1 our clients pay us, we return $20 of profit to them,” says Kutsishin. The system is designed to make lenders invaluable to their customers by leveraging existing database information to present timely, actionable opportunities.

Clients 368
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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. And at The Agency, we’re lucky to have an incredible in-house design and creative agency that impacts nearly every aspect of our business and brand.

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it. We examined factors like pricing, features, support and customer reviews. per month plus $249.95 From $0.91