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The best real estate closing gifts for 2025

Housing Wire

Real estate closing gifts personalize and ultimately strengthen the relationship between you and your client, which can lead to a string of referrals. We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. Clients always on the go?

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9 savvy strategies to get more real estate referrals

Housing Wire

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Choose your moment!

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Just sold stories If your clients are willing to be featured on your socials, celebrate their sale. Readers are more likely to remember stories that evoke emotions.

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2024 is not the year to cut corners on staging — here’s why

Housing Wire

I pay for the first month of staging for my clients. After the 30-day mark it’s up to the sellers if they want to keep paying for the staging but typically if the home is priced correctly, it will sell in the first 30 days in most markets. As a listing agent , I pay for both a staging consultation and staging items as needed.

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.