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The future of mortgage professionals: Adapting to a changing market

Housing Wire

Additionally, rising consumer debt and high living costs further discourage potential sellers. Limited financial literacy Many clients lack an understanding of financial principles such as debt consolidation, home equity utilization, and long-term wealth-building strategies. With rates hovering around 6.5%

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RealScout launches seller lead nurture features

Housing Wire

“We have been the category leader in buyer nurture for many years now and we have been widely viewed by our customers as the best way to keep clients in an ecosystem that they have visibility and control over, but that was mainly around buyers. Our customers for many years have said, ‘I also work with sellers, can we nurture them as well?’”

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

For example, agents may prioritize offers that allow them to double-end the transaction, even if those offers are less favorable to the seller. A buyer wants to pay the least, while a seller wants to maximize their price. But do sellers truly understand what theyre giving up when they agree to dual agency?

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Sharing these insights helps clients appreciate a professionals value. And, that level of transparency rebuilds valuable trust in the agent-client relationship. To do so, develop strategies and programs that cater to buyers and sellers at every stage. For buyers, focus on delivering second-to-none service and support.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Why send a regular real estate newsletter?

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REsides announces partnership with proptech platform Rayse

Housing Wire

The Rayse platform is designed to make agent-client relationships transparent in an evolving real estate market. Agents can also use the platform from a marketing perspective to showcase their value to potential clients. REside members will have early access to the platform and all of its communication-focused features.