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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years. During these meetings, you can explore how agents might better utilize the brokerage’s resources — be it marketing support, technology tools or training modules — to maximize their independent initiatives.

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Lofty CTO Henry Li on understanding the boundaries of AI

Housing Wire

We want to be the operating system for our users and their essential operating staff — for agents, Realtors, and brokers, no matter how big they are. We’re a proptech company, so it’s not only Realtors who are able to use the platform, it’s adjacent businesses like mortgage brokers and property management companies.

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The evolution of the more productive real estate agent 

Housing Wire

As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 Other firms, such as Sotheby’s and Century 21 , have their own platforms to help agents manage and organize everything from client relationships and documents to social media marketing campaigns.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Some popular real estate newsletter content includes: Market updates Featured listings Industry news Local news Community events Agent profiles Investment opportunities No matter what content you choose to include, your real estate newsletter should serve as a meaningful touchpoint that continuously builds your client relationships.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Marketing tip When creating new agent postcards, showcase your commitment, enthusiasm and dedication to your clients. Share a bit about your background, training and what sets you apart as a real estate agent. These details establish your professionalism and provide easy access for potential clients to reach out to you.

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The Balestracci Group Joins Forces with Lamacchia Realty

Lamacchia Realty

Tuesday, March 8 th – Lamacchia Realty announced today that top Worcester County Team, The Balestracci Group , consisting of top producing REALTORS®, leader Mark Balestracci , Elissa Comeau , Matthew Jette , and the team’s Transaction Coordinator/Admin, Shannon Nolin have joined Lamacchia Realty! To learn more about Mark, click here !

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The Balestracci Group Achieves Diamond status at 2022 RACM Awards

Lamacchia Realty

The team’s leader, Mark Balestracci , has been in the business for 20 years and is a two-time REALTORS® Choice Award winner, winning in both 2012 and 2020. With 85% of his business coming from referrals and repeat business, it comes as no surprise he truly understands the power of successful client relationships.