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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. I specialize in helping sellers like you find success. Can we discuss your goals?

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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. It has been cool to hear that.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. Still, the technology tools and productivity strategies varies greatly, and while some agents take full advantage of the technology suites provided by their brokerages, others have found outside systems and platforms that suit their needs better.

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Before that can happen, professionals must educate consumers about their role, as many clients underestimate the effort involved in buying or selling a home. The fact is, real estate agents do more than just sign the dotted lines for their clients. For buyers, focus on delivering second-to-none service and support.

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

MLSs collect billions in agent dues annually. Yet, real estate agents have little control over how these funds are spent. One such example includes agents struggling in a tough market while their dues fund personal pet sitting services for the National Association of Realtors (NAR) CEO.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Why send a regular real estate newsletter? When you buy through our links, we may earn a commission.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.