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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. Still, the technology tools and productivity strategies varies greatly, and while some agents take full advantage of the technology suites provided by their brokerages, others have found outside systems and platforms that suit their needs better.

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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. It has been cool to hear that.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point.

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Before that can happen, professionals must educate consumers about their role, as many clients underestimate the effort involved in buying or selling a home. The fact is, real estate agents do more than just sign the dotted lines for their clients.

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MoxiWorks CEO says technology won’t solve the real estate industry’s problems

Housing Wire

During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. Tracey Velt: What overarching technology trends have you seen among real estate agents and brokers?

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You survived 2008, you can conquer 2024: Navigating a changing real estate landscape

Housing Wire

The real estate market has witnessed significant fluctuations over the years, and the accompanying challenges for real estate agents can offer valuable insights and opportunities. The aftermath of the 2008 crisis led to significant attrition among real estate agents.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.