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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Why send a regular real estate newsletter? When you buy through our links, we may earn a commission.

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How to compete and win with your listing presentation (+ scripts)

Housing Wire

Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox. Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. After all, this may be the launchpad for a lifelong agent-client relationship.

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Human Expertise vs. AI in Appraisal Management: Which Delivers Better Results?

AmeriMac

The Role of Appraisal Management in Real Estate Effective appraisal management in real estate provides an unbiased view of a property’s market value by considering factors like location, square footage, recent sales, and market conditions.