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This move grants loanofficers access to real-time insights that are designed to improve borrower assistance and engagement. Loanofficers on the Uplist platform can now leverage Pollys product and pricing engine (PPE) to more easily pursue refinance opportunities. .
Traditional loanofficers who focus solely on transactions are being replaced by mortgage professionals who act as financial strategists, long-term advisors, and educators. Heres how the mortgage industry is changing and what loanofficers must do to thrive. Our mortgage industry is experiencing a fundamental shift.
Over the years, Ive observed a glaring issue that stifles the growth and success of many mortgagecompanies: promoting top-producing loanofficers into management roles without equipping them with the tools, training, or even determining whether they want to be leaders. In my mind, success in sales equated to success in leadership.
To find out, MortgageOrb recently interviewed Juan Farias, branch manager in Homespire Mortgage ‘s Orlando office, where he and his team work with all clients – from first-time home buyers to military personnel to first responders to experienced investors – to help them achieve their dreams of homeownership.
Kortney Lane-Schafers has been promoted to vice president of growth and client advocacy at Mobility Market Intelligence (MMI), which offers data intelligence and market insight tools for the mortgage and real estate industries.
The savvy real estate agents and loanofficers see this not a crisis but a golden opportunity. This is a call to arms for real estate agents and loanofficers ready to seize the day. For loanofficers: Script : “Market changes bring new opportunities. That means you’d better do your homework!
As a result, lenders can offer their own branded BBYS solution that is more affordable than most BBYS products and simplifies the homebuying process for homeowners, agents, and loanofficers from start to finish. Lenders want to consider who owns the clientrelationship and which brand is front and center in the transaction.
Meanwhile, OriginPoint , its JV with mortgage lender Guaranteed Rate , has been obtained operation licenses in six states and the company says it is busy hiring loanofficers as it prepares to originate its first mortgage in this next quarter, well ahead of the projected start date.
It ensures team members understand their duties and responsibilities, helps build quality clientrelationships and creates a positive work environment. This is how lenders can exceed their customers’ expectations, deliver better borrowing experiences and cultivate stronger relationships within their client base.
At Homebot, we’ve learned just how expansive the insights and advice loanofficers have are. Consumers don’t want their loanofficer to be strictly transaction-oriented. If you’re always trying to sell your product, waiting for one of those 2.5
And as a loanofficer (LO), why should I care? A look into GSE appraisal modernization efforts The GSEs have each offered appraisal waivers on eligible loans for several years. However, a year after the GSEs announced new appraisal modernization solutions, as they’re more widely adopted, questions arise. Why do we need them?
This streamlined structure offers loanofficers direct access to leadership, allowing for seamless approvals and tailored solutions that meet clients’ unique needs. Assurance’s agility enables its team to serve clients efficiently, build strong relationships, and deliver a high level of personalized service.
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