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This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients. Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting openhouses or community events.
Some popular real estate newsletter content includes: Market updates Featured listings Industry news Local news Community events Agent profiles Investment opportunities No matter what content you choose to include, your real estate newsletter should serve as a meaningful touchpoint that continuously builds your clientrelationships.
The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/clientrelationship.
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