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Features of the new RealScout Pro+ include Auto Nurture, HomeValue Alerts and market activity alerts. Through Auto Nurture, RealScout subscribers can send buyer and seller nurture content, as well as stay in front of other clients who aren’t actively looking to buy or sell.
Reach150 integration: Collects client testimonials that can be turned into targeted ads to generate new leads. Automated valuation model (AVM): Boosts client consultations by using its proprietary algorithms to accurately estimate homevalues.
Homevalues have increased over the past several months and consumers are realizing there is more equity in their homes than anticipated. This realization has increased demand for wholesale lenders and brokers as borrowers look to refinance, cash-out refinance or otherwise take advantage of the equity in their homes.
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