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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Before that can happen, professionals must educate consumers about their role, as many clients underestimate the effort involved in buying or selling a home. The fact is, real estate agents do more than just sign the dotted lines for their clients.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. Can we discuss your goals?

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Predictive analytics for real estate: Best tools + guide

Housing Wire

Predictive analytics in real estate combines the use of historical data and algorithms to anticipate future market trends and identify potential sellers sometimes even buyers, too. Real estate agents can use this data to identify motivated sellers and people who are likely to buy a home.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Why send a regular real estate newsletter? When you buy through our links, we may earn a commission.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there.

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6 keys to unlocking success in real estate

Housing Wire

I recently had the privilege of attending the AMPCon event hosted by the inspirational author and speaker René Rodriguez. We frequently talk about game-changing approaches, but I must say, this event was truly a game-changer in my real estate career.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Active vs. passive real estate prospecting Real estate prospecting ideas Tips for effective real estate prospecting What is real estate prospecting? The objective is to generate leads and build a pipeline of prospective business opportunities to sustain and grow their real estate business.