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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. When it comes to selling real estate, communication and timing can make or break your success.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Why send a regular real estate newsletter? When you buy through our links, we may earn a commission.

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

MLSs collect billions in agent dues annually. Yet, real estate agents have little control over how these funds are spent. One such example includes agents struggling in a tough market while their dues fund personal pet sitting services for the National Association of Realtors (NAR) CEO.

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10 best real estate software solutions for agents in 2024

Housing Wire

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there. Unlike social media platforms, you aren’t at the mercy of an algorithm.

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REsides announces partnership with proptech platform Rayse

Housing Wire

The Rayse platform is designed to make agent-client relationships transparent in an evolving real estate market. It provides brokers with real-time insights into their agents’ activity in the marketplace.