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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

For capturing leads, integrating CRM (Customer Relationship Management) software to collect and manage visitor information is crucial. Advertising costs money, and is specifically designed to reach your ideal clients. Tools like SmartZip can be infinitely helpful in locating the ideal area.

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The evolution of the more productive real estate agent 

Housing Wire

In order to have time available to invest in these activities, agents and their brokerages have employed a wide variety of technology tools that simplify and streamline managing client relationships and marketing, as well as platforms that help agents manage documents and track transactions through the closing process.

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8 best places to buy real estate leads in 2023

Housing Wire

Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list. The program is designed to help agents connect with buyers, improve their brand recognition and convert leads into clients.

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The 11 best real estate CRMs for 2024

Housing Wire

What’s the secret to nurturing leads and turning them into loyal clients? It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication.

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The best free real estate CRMs for 2024 (+4 low-cost alternatives)

Housing Wire

As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions.

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Lofty CTO Henry Li on understanding the boundaries of AI

Housing Wire

At Lofty, it’s an end-to-end experience — from consumer search on the IDX portal all the way to nurturing the client relationship in a CRM and converting that relationship into a real transaction. And if you think about the traditional definition of AI, we certainly have quite a bit of that, like predictive analysis.