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Ohio Realtors’ President Michelle Billings on building client relationships

Housing Wire

Velt: What are some tips for agents who are struggling to move further from the transaction to a relationship? If I see a client that is getting married, had a baby, or if someone’s sick in their family, I’m taking those conversations off social media. Leverage your past clients more effectively.

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The future of mortgage professionals: Adapting to a changing market

Housing Wire

Additionally, rising consumer debt and high living costs further discourage potential sellers. Limited financial literacy Many clients lack an understanding of financial principles such as debt consolidation, home equity utilization, and long-term wealth-building strategies. Ensures decisions align with clients long-term goals.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

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RealScout launches seller lead nurture features

Housing Wire

Agent-client collaboration platform RealScout announced the launch of RealScout Pro+ on Tuesday, the first significant update to the platform since it was founded in 2012. “It Our customers for many years have said, ‘I also work with sellers, can we nurture them as well?’”

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

The industry needs to go old school and focus on relationship-driven models. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. The fact is, real estate agents do more than just sign the dotted lines for their clients. Isn’t that promising?

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Predictive analytics for real estate: Best tools + guide

Housing Wire

Predictive analytics in real estate combines the use of historical data and algorithms to anticipate future market trends and identify potential sellers sometimes even buyers, too. Real estate agents can use this data to identify motivated sellers and people who are likely to buy a home. What does this mean for you?

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

For example, agents may prioritize offers that allow them to double-end the transaction, even if those offers are less favorable to the seller. A buyer wants to pay the least, while a seller wants to maximize their price. But do sellers truly understand what theyre giving up when they agree to dual agency?

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