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The future of mortgage professionals: Adapting to a changing market

Housing Wire

Additionally, rising consumer debt and high living costs further discourage potential sellers. Limited financial literacy Many clients lack an understanding of financial principles such as debt consolidation, home equity utilization, and long-term wealth-building strategies. Ensures decisions align with clients long-term goals.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

The industry needs to go old school and focus on relationship-driven models. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. The fact is, real estate agents do more than just sign the dotted lines for their clients. Isn’t that promising?

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RealScout launches seller lead nurture features

Housing Wire

Agent-client collaboration platform RealScout announced the launch of RealScout Pro+ on Tuesday, the first significant update to the platform since it was founded in 2012. “It Our customers for many years have said, ‘I also work with sellers, can we nurture them as well?’”

Sellers 420
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

For example, agents may prioritize offers that allow them to double-end the transaction, even if those offers are less favorable to the seller. A buyer wants to pay the least, while a seller wants to maximize their price. But do sellers truly understand what theyre giving up when they agree to dual agency?

Agents 268
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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 281