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How to compete and win with your listing presentation (+ scripts)

Housing Wire

In this article, I’ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. We break it down for you, sharing how to create a knockout listing presentation AND how to crush your next listing appointment.

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. However, if you’re like many Americans, you’re probably planning to take at least some of those presents back to the store for a refund or exchange.

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You survived 2008, you can conquer 2024: Navigating a changing real estate landscape

Housing Wire

This relative stability is good news and presents a unique set of opportunities for real estate agents. Relationships are a crucial part of lead generation, as one never knows who may be a client in the future or what services and vendors one may need to lean on when the market picks back up.

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The influencer’s edge: Thriving in real estate during times of change

Housing Wire

Your clients need a guide, and you are poised to be that guiding light. Scripting the narrative As you engage with clients, your message should be one of assurance and insight. You need to own the narrative with your clients. Storytelling within sales presentations is proven to significantly improve conversion rates.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

This cyclical nature can take a significant emotional toll on agents, making burnout a real and present danger. However, the costs are much more extensive when considering elements like lost client relationships, disrupted team dynamics and even the potential reputation damage from high agent turnover.

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10 best real estate software solutions for agents in 2024

Housing Wire

Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.