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The future of mortgage professionals: Adapting to a changing market

Housing Wire

Limited financial literacy Many clients lack an understanding of financial principles such as debt consolidation, home equity utilization, and long-term wealth-building strategies. Mortgage professionals who integrate financial education into their service offerings can build deeper, long-lasting client relationships.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

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Predictive analytics for real estate: Best tools + guide

Housing Wire

Reach150 integration: Collects client testimonials that can be turned into targeted ads to generate new leads. Automated valuation model (AVM): Boosts client consultations by using its proprietary algorithms to accurately estimate home values. One of the biggest challenges for real estate agents is finding new clients.

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Northpointe Bank to shutter its correspondent lending business

Housing Wire

Due to the significant contraction in the overall mortgage industry, we have made the difficult decision to exit the correspondent lending business,” Chuck Williams, president and CEO, said in a statement.

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Top Producer Review: Features, pricing & alternatives

Housing Wire

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Automated lead nurturing helps you consistently follow up with every client. Wondering how?

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

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8 best places to buy real estate leads in 2023

Housing Wire

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.