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Here’s what buyers and sellers want from their real estate agent

Housing Wire

The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. Help negotiating with buyers registered at just 13%.

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Open house power up: A realtor’s guide

Housing Wire

Important Note * Check your local forms for options around discussing buyer agency with visiting prospects. Open houses are still a fundamental pillar of the business. NAR reports that 53% of home buyers visit open houses. Potentially sell the house to a buyer who visits.

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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

Open houses remain one of the best ways to showcase a property and connect with potential buyers. A solid open house sign-in sheet strategy can turn your guests into serious leads. Summary Why digital open house sign-in sheets matter Which digital sign-in sheet solution works best for your open house?

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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NAR clarifies details on buyer broker agreements

Housing Wire

As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.

Buyers 488
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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 514
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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.