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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. Open houses remain one of the best ways to showcase a property and connect with potential buyers. Which digital sign-in sheet solution works best for your open house?

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Here’s what buyers and sellers want from their real estate agent

Housing Wire

The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. Help negotiating with buyers registered at just 13%.

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). Market homes to market yourself Ideally, your open house should showcase a property with a lot of natural foot traffic in your desired farm area.

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Open house power up: A realtor’s guide

Housing Wire

Important Note * Check your local forms for options around discussing buyer agency with visiting prospects. Open houses are still a fundamental pillar of the business. NAR reports that 53% of home buyers visit open houses. Potentially sell the house to a buyer who visits.

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Here are 14 real estate trends Gen Z buyers won’t pass up. Gen Z values diversity and inclusivity.

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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.