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Luxury Market Heats Up as Affluent Buyers Seek ‘Forever Homes’

Appraisal Buzz

The bi-annual report reveals a resilient luxury real estate market in the first six months of 2024 that is slightly outpacing performance from the equivalent period in 2023. Sales of $1 million-plus single-family properties increased by 2.66% in the first six months of 2024, according to the Institute for Luxury Home Marketing.

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How to become a luxury real estate agent

Housing Wire

Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Visit Agent Image 3.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. If you target luxury buyers and sellers, it’s worth considering this investment, which also comes with the ability to choose a DIY or done-for-you build-out.

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Luxury housing market inspires ‘total frenzy’ in vacation boom towns

Housing Wire

In the third quarter, luxury home sales jumped 41.5% , the biggest year-over-year shift since 2013, according to Redfin. And while real estate agents repping luxury homes aren’t seeing as many bidding wars as they did this summer , their respective housing markets are still crazy right now. Presented by: NAMB.

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How to build a comprehensive real estate online presence

Housing Wire

Your platform should highlight the beauty of your luxury properties through high-resolution photos and videos. Make sure that the visuals capture the unique features, exquisite details and breathtaking views of each property. Prioritize the inclusion of engaging and informative articles related to luxury real estate.

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Second-Home Buyers are Embracing Luxury Co-Ownership

McKissock

Second-home buyers are seeking alternative solutions to help them own vacation homes without incurring more costs and frustrations. Thus, homebuyers are embracing co-ownership of luxury properties as it allows multiple owners to share the capital costs while reaping the benefits of owning a vacation home.

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