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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. Buyers want to be able to see how a home will work for them. The best home staging tips help you create a welcoming environment that will make buyers feel right at home. Why is home staging important?

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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Once uploaded, we used the available tools in each app to remove the furniture from the photo and virtually stage it using the luxury decor setting or its nearest equivalent. Its proprietary AI technology can also remove furniture, declutter listing photos and create realistic renderings of landscaping and exterior renovations.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Incorporate holiday colors, decorations and imagery related to the specific occasion. Consider offering a unique incentive, such as refreshments or a special tour, to entice potential buyers to attend. Use specific language for buyers vs. sellers Real estate postcards should speak directly to your audience’s needs and interests.

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Advertising on Zillow can put your brand in front of millions of potential buyers and sellers.

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6 Ways Real Estate Technology Can Ruin Your Business

McKissock

Technology is supposed to make everything easier, and yet it is often the source of so many problems. While you can’t do your job without relying on real estate technology to some degree, you do have to be extra careful when you use it. Here are six ways technology can hurt—or even ruin—your real estate business.