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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. Buyers want to be able to see how a home will work for them. The best home staging tips help you create a welcoming environment that will make buyers feel right at home. Why is home staging important?

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9 savvy strategies to get more real estate referrals

Housing Wire

A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes.

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Selling your home? Make sure you’re aware of hidden costs

Housing Wire

From staging fees, home improvements, repairs and seller concessions, there are several hidden costs involved in the selling process. To attract potential buyers, sellers have to make sure their home is aesthetically pleasing. According to HomeAdvisor , the average seller pays almost $1,500 in staging costs. Bottom Line.

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The best real estate closing gifts for 2025

Housing Wire

We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. You might opt for a more upscale gift for your luxury home seller and choose something lasting for the first-time home buyer (Note: they may become a luxury client later in life!).

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Cosmetic tweaks to help sell your house fast

Housing Wire

You want to make a few preparations to attract the most potential buyers. But you’d be surprised by how many sellers forget or rush the cleaning process. Dust accumulates and you don’t want a potential buyer to find dust on the ceiling or smudges on the windows. A bad smell can deter a potential buyer, which isn’t what you want.

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2024 is not the year to cut corners on staging — here’s why

Housing Wire

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. Simply put, cutting corners on staging is a risky move that risks prolonged market presence.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Incorporate holiday colors, decorations and imagery related to the specific occasion. Consider offering a unique incentive, such as refreshments or a special tour, to entice potential buyers to attend. Use specific language for buyers vs. sellers Real estate postcards should speak directly to your audience’s needs and interests.