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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. Buyers want to be able to see how a home will work for them. The best home staging tips help you create a welcoming environment that will make buyers feel right at home. Why is home staging important?

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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Once uploaded, we used the available tools in each app to remove the furniture from the photo and virtually stage it using the luxury decor setting or its nearest equivalent. The app allows you to select from various room and decor styles, remove furniture and even change walls, flooring, cabinets and countertops quickly and easily.

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The best real estate closing gifts for 2025

Housing Wire

We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. You might opt for a more upscale gift for your luxury home seller and choose something lasting for the first-time home buyer (Note: they may become a luxury client later in life!).

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2024 is not the year to cut corners on staging — here’s why

Housing Wire

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. Simply put, cutting corners on staging is a risky move that risks prolonged market presence.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

According to a 2022 tech survey conducted by the National Association of Realtors ® (NAR), a growing number of real estate agents attest to social media’s positive impact on their business. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Incorporate holiday colors, decorations and imagery related to the specific occasion. Consider offering a unique incentive, such as refreshments or a special tour, to entice potential buyers to attend. Use specific language for buyers vs. sellers Real estate postcards should speak directly to your audience’s needs and interests.

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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.