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30 inspiring curb appeal ideas to make a lasting first impression

Housing Wire

Curb appeal sets the tone for potential buyers before they even step inside, shaping how welcoming and well-maintained a property feels. With just a few thoughtful updates, you can make your listing stand out and leave a lasting impression on buyers and even turn nearby neighbors into clients.

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The best real estate closing gifts for 2025

Housing Wire

Real estate closing gifts personalize and ultimately strengthen the relationship between you and your client, which can lead to a string of referrals. We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. Clients always on the go?

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9 savvy strategies to get more real estate referrals

Housing Wire

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Choose your moment!

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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Once uploaded, we used the available tools in each app to remove the furniture from the photo and virtually stage it using the luxury decor setting or its nearest equivalent. The app allows you to select from various room and decor styles, remove furniture and even change walls, flooring, cabinets and countertops quickly and easily.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

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2024 is not the year to cut corners on staging — here’s why

Housing Wire

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. I pay for the first month of staging for my clients.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Just sold stories If your clients are willing to be featured on your socials, celebrate their sale. Readers are more likely to remember stories that evoke emotions.