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The 22 must-have real estate marketing tools for 2024

Housing Wire

If you target luxury buyers and sellers, it’s worth considering this investment, which also comes with the ability to choose a DIY or done-for-you build-out. A CRM will help you streamline your sales processes, store client data, manage leads and keep track of how many times you’ve connected with every buyer or seller.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients. It could be next week, it could be next year. Why not join them?

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The art of gift-giving in real estate: A personal touch

Housing Wire

Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. During the transaction process, be on the lookout for little hints from your clients about things they like or things they enjoy, then think about how you can take them to the next level.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

Visit Market Leader Engage with buyer leads Purpose: Guide buyers through their journey and keep them excited about finding their dream home. Script 6: New buyer lead introduction Hi [Name], thanks for reaching out! Script 16: After an open house Hi [Name], thanks for stopping by the open house at [Property Address].

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Advertising on Zillow can put your brand in front of millions of potential buyers and sellers.

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8 best places to buy real estate leads in 2023

Housing Wire

They don’t just cater to new agents: lead generation companies can also complement traditional lead generation methods — open houses, home buying seminars and referrals, to name a few — thereby helping to build your pipeline of leads. How to generate real estate leads in 2023? Choose the option that best fits with your personality.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Why send a regular real estate newsletter?