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The future of mortgage professionals: Adapting to a changing market

Housing Wire

The not ready yet buyer Many potential buyers delay their home purchases due to concerns about timing, affordability, and market uncertainty. Limited financial literacy Many clients lack an understanding of financial principles such as debt consolidation, home equity utilization, and long-term wealth-building strategies.

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

The industry needs to go old school and focus on relationship-driven models. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. The fact is, real estate agents do more than just sign the dotted lines for their clients. Isn’t that promising?

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The LPMAMA Script: Learn exactly what to say on your next buyer call

Housing Wire

Think of it as ROYGBIV, but instead of helping third graders learn color theory, it will help you convert more cold buyer leads with less stress. Its powerful stuff, especially for new buyer agents. The LPMAMA script cuts right to the heart of a buyers needs, wants, dreams and financial ability to achieve them. Short on time?

Buyers 255
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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Visit Market Leader Engage with buyer leads Purpose: Guide buyers through their journey and keep them excited about finding their dream home. Give Market Leader a try!

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

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Juan Farias: How Technology is Helping Loan Officers Enhance Client Relationships

Appraisal Buzz

PERSON OF THE WEEK: How is technology helping LOs enhance client and partner relationships in the post-COVID landscape? The post Juan Farias: How Technology is Helping Loan Officers Enhance Client Relationships appeared first on Appraisal Buzz. Q: The COVID crisis caused some big shifts for.

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

A buyer wants to pay the least, while a seller wants to maximize their price. Skilled agents can navigate dual agency effectively, but most will compromise and prioritize closing the deal over achieving the best outcome for their clients. While this may seem fair, its often a path of least resistance that leaves money on the table.

Agents 296